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Details - Senior Direct Marketing Analyst


Senior Direct Marketing Analyst

Job No.:552573

Work type:Fixed Term

  • Full-time, fixed term contract for 2 years
  • Located at Melbourne (Bundoora) Campus
  • $73,573 - $79,638 per annum + up to 17% superannuation

About La Trobe

La Trobe University’s success is driven by people who are committed to making a difference. They are creative and highly motivated, pursue new ideas and create knowledge. La Trobe is one of Australia’s research leaders, and the largest provider of higher education to regional Victoria. La Trobe University turns 50 in 2017, and over the half century of its existence it has established a reputation as an innovative and accessible university, willing to take risks and take on challenges.  Our teaching and research address some of the most significant issues of our time and we’re passionate about driving change through operational excellence to benefit the communities we serve.

The Marketing and Recruitment Division plays a key role in the development of customer growth and stakeholder engagement strategies across all available markets and channels including domestic, regional, international markets and online.

About the role

Working as part of the Digital Marketing and Customer Engagement team, the successful applicant will play a pivotal role in tracking and reporting on the effectiveness of campaigns, providing actionable recommendations for optimisation, with the focus on assisting the business with understanding user activity, conversion, sales and abandonment.

Skills and Experience

  • An undergraduate degree in Business, Marketing, Data Science, Statistics or relevant field with 2-3 years subsequent experience; or an equivalent alternate combination of relevant knowledge, training and/or experience.
  • Sound knowledge of analytical or database software, particularly CRM, Google Analytics, marketing automation and/or business intelligence systems: experience with such systems within a large complex organisation.
  • Demonstrable experience with assessing and conducting analysis, presenting results and making recommendations through briefings, presentations or written reports, to facilitate the interpretation of issues and to support decision making.
  • Experience with data visualisation tools and other marketing/data intelligence software tools.  Advanced skills in the use of Microsoft Excel.
  • Sound understanding of experimental design principles and their application to campaign measurement.

Please refer to the Position Description for other duties, skills and experience required for this role.

Benefits

Please click on this link for a full list of Benefits http://www.latrobe.edu.au/jobs/working/benefits

How to apply

Closing date:  Sunday, 2 July 2017 by 11.00pm AEST.

Position Enquiries: Mark Keevers, +61 3 9479 5132 or M.Keevers@latrobe.edu.au


Position Description below:

Download File NEW - Senior Direct Marketing Analyst HEO6.docx

Please submit a cover letter, resume and a separate document addressing the Key Selection Criteria located in the Position Description.

Please scroll down to apply.

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La Trobe University is an Equal Opportunity Employer.

For further enquiries on how to apply for this role, please contact Deborah Dare, Recruitment Consultant on +61 03 9479 1241 or d.dare@latrobe.edu.au

La Trobe is proud to be a member of the Science in Australia Gender Equity (SAGE) Athena SWAN program to advance gender equality in academia.

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