Senior Digital Marketing Manager
Job no: 496213
Work type: Permanent Full-Time
Location: Sydney - George Street
Tabcorp is one of the few integrated gambling and entertainment companies in the world. We deliver excitement and fun to our customers through our retail, digital and media platforms.
Our 3,000 strong team is as diverse as Australia itself. Our people drive leading brands and industry-first sustainability efforts, here and internationally. They've also made Tabcorp a top 100 ASX company.
This leadership is reflected in who we are. If, like us, you're a passionate, positive playmaker and you want to use your talent to create amazing outcomes, we'd love to hear from you.
The Digital Marketing – Wagering team is responsible for the strategic marketing of Tabcorp's wagering brands through all acquisition and digital channels. Our team purpose is to 'Deliver Awesome Experiences' and we do this by being Dynamic, Innovative & Collaborative.
We are seeking an experienced Senior Digital Marketing Manager, with a main focus on Acquisition & Conversion, who will be responsible for the delivery and strategy for generating Tabcorp's digital traffic across all channels, as well as conversion of that traffic to acquired customers and to betting turnover. Reporting directly to the Head of Digital & Owned, you will manage all elements of the Digital Paid Media in order to reach Tabcorp's acquisition and turnover KPI's for the business year.
How you will contribute
A few key areas of the role include the following;
Our Ideal Person
Tertiary qualifications in either Marketing, Commerce or Communications. Extensive Digital experience, either client or agency side. Experience with Affiliate Marketing and Display Media advertising, advantageous. Exposure to Digital reporting platforms such as Google Analytics and Adwords is key, along with exposure to paid social media and social media platforms for acquisition. Exposure to digital marketing channels, such as; SEO, Affiliates, display advertising, CRM/eMail marketing and Social Media is highly regarded. The successful candidate will have outstanding written communication skills and have a strong knowledge of or passion for racing and sport.
When you join our team you'll be able to take advantage of a range of benefits including flexible working arrangements, leadership and development programs and community programs
Advertised: 11 Jan 2017 12:00 AM AUS Eastern Daylight Time
Applications close: 18 Jan 2017 11:55 PM AUS Eastern Daylight Time
Back to search results Apply now Refer a friend
We will email you new jobs that match this search.
Ok, we will send you jobs like this.
The email address was invalid, please check for errors.
You must agree to the privacy statement
Powered by PageUp
For Talent Specialist details, please visit our Contact Us page