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Head of Digital Marketing - Performance & Owned Media

Apply now Job no: 497673
Work type: Permanent Full-Time
Location: Sydney - George Street

Our Company

Tabcorp is one of the few integrated gambling and entertainment companies in the world. We deliver excitement and fun to our customers through our retail, digital and media platforms.

Our 3,000 strong team is as diverse as Australia itself. Our people drive leading brands and industry-first sustainability efforts, here and internationally. They’ve also made Tabcorp a top 100 ASX company.

This leadership is reflected in who we are. If, like us, you’re a passionate, positive playmaker and you want to use your talent to create amazing outcomes, we’d love to hear from you.  

Role Summary

This role will form part of the senior management team within Wagering Marketing and will be directly responsible for leading marketing and customer experience initiatives across all digital channels, which in turn drive online category leadership across our Wagering brands including TAB, Luxbet, Trackside and Sky.  The role will also lead the internal Creative and Content Service team for the wagering business.

 

How you will contribute

The successful candidate will see themselves being involved in, however not limited to;

  • Leader the development and execution of best in class online and mobile marketing strategy across key brands, inclusive of owned, paid social media, affiliate programs and SEO/SEM
  • Lead development and execution of performance based digital marketing, delivering positive return on investment
  • Lead the development and execution of acquisition strategies
  • Lead the systematic production of deep data-driven online customer and transactional insights that underpin development of nest in class online and mobile experiences
  • Provide strong coaching and leadership to the Digital Marketing team as well as the broader Marketing team

 

Our Ideal Person

Tertiary qualifications in Marketing, Commerce, Finance or related discipline. Demonstrated senior leadership experience in leading a digital marketing function across multi-channel, multi-brand portfolios. Deep experience in digital marketing and related CRM management tools ie. Salesforce, Telium, Google Analytics, DoubleClick, Maximiser, Facebook, Twitter. Extensive senior leadership experience in digital marketing or related online, new media, or e-business experience. Strong domain knowledge, particularly in Wagering will be highly regarded.  

 

When you join our team you’ll be able to take advantage of a range of benefits including flexible working arrangements, leadership and development programs and community programs.

 

 

 

 

Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time

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