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Digital Product Manager

Apply now Job no: 498800
Work type: Permanent Full-Time
Location: Melbourne

Our Company

Tabcorp is a world-class diversified gambling entertainment group and an ASX50 company.  

In December 2017 we combined with Tatts Group and now operate the iconic brands Tatts, TAB, NSW Lotteries, Golden Casket, SA Lotteries, Keno, Sky Racing and Sky Sports Radio. We also deliver leading gaming services and products through Tabcorp Gaming Solutions, MAX and Ebet. 

Our 5,000-plus strong team is as diverse as Australia itself. Our people drive familiar brands, which ignite passion and excitement in millions of Australians.

This leadership is reflected in who we are. If, like us, you’re a passionate, positive playmaker and you want to use your talent to create amazing outcomes, we’d love to hear from you.  

Role Snapshot

The Digital Product Manager will set and implement Keno’s digital transformation strategy across retail and digital channels.  You will oversee the development of new online products, from its inception to its launch. Using market data, customer experience and business requirements you will manage existing products, and identify ways to enhance Keno products for all digital users

How you will contribute

Duties will include but not be limited to:

  • Responsible for fundamentally planning and managing the digital experience and for delivering experiences that meet and exceed Keno customer’s desires nationally.
  • End to end accountability for the digital product and channel development functions to ensure that the Keno network is optimised to deliver the benefits of integrated digital solutions
  • Manage the planning and delivery process to ensure that key initiatives prioritised to deliver optimised performance across all channels.
  • Focused on developing customer led digital strategies that build Keno advocates, drive market expansion, drive gameplay, ensures the healthy pipeline of features.
  • Create service offerings for players through understanding current technologies and optimising accordingly
  • Developing new solutions to enhance customer’s experience, address burning platforms (real time rewards) and evolve the delivery of Keno to digital users
  • Work closely with the Retail Channel Manager to expedite a digitally converged retail environment and ensuring a consistent experience for both Digital and Retail customers
  • Play an integral role in shifting the dynamic of the Keno business and challenging the status quo

Our Ideal Person

To be a success in this role you will be relentlessly focussed on developing customer led digital strategies that drive market expansion. Highly commercial you work collaboratively building and maintaining relationship with multiple functions in pursuit of achieving business objectives.  You are curious and willing to challenge the status quo bringing energy and ownership through personal commitment and the ability to lead by example.

  • Minimum 3 years’ experience in a similar role
  • Proven track record of delivering a P&L to budget
  • Proven track record in developing and executing growth strategies
  • Strong preference for experience in driving transformational change, in implementing digital convergence within a retail network and in applying strategic models (e.g.Porters Five Forces, Mckinsey 7S Model, SWOT, etc.)
  • Marketing experience (particularly in insight, research and analytics)
  • Expert in PowerPoint with solid knowledge of other Microsoft tools including Word and Excel
  • Solid understanding of retail dynamics and a strong sense of business development especially in its key trading periods
  • Extensive experience working in an industry with significant regulatory or equivalent jurisdictional constraints

When you join our team you’ll be able to take advantage of a range of benefits including flexible working arrangements, leadership and development programs and community programs.

Tabcorp is committed to creating an inclusive workplace where all our people feel valued for their unique qualities and have a sense of belonging. If you need assistance or adjustments to fully participate in the application process, please contact

Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time

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