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Trade & Industry Copywriter

Apply now Job no: 499228
Work type: Fixed Term Full-Time
Location: Brisbane

Our Company

Tabcorp is a world-class diversified gambling entertainment group and an ASX50 company.  

In December 2017 we combined with Tatts Group and now operate the iconic brands Tatts, TAB, NSW Lotteries, Golden Casket, SA Lotteries, Keno, Sky Racing and Sky Sports Radio. We also deliver leading gaming services and products through Tabcorp Gaming Solutions, MAX and Ebet . 

Our 5,000-plus strong team is as diverse as Australia itself. Our people drive familiar brands which ignite passion and excitement in millions of Australians.

This leadership is reflected in who we are. If, like us, you’re a passionate, positive playmaker and you want to use your talent to create amazing outcomes, we’d love to hear from you.  

Role Summary

The purpose of the Trade & Industry Copy writer is to provide engaging copy to support the execution of the wagering strategic vision on a 6 month fixed term contract. This copy will contribute to ongoing and consistent communications to trade via weekly emails, monthly sales presenters and includes articles in trade owned magazines. Additionally, on an ad hoc basis creating copy to support sales initiatives in market.

A key executor of the trade communications strategy the copywriter will create engaging copy across a multitude of platforms including salesforce marketing cloud, social media platforms and internal business packs. Speaking to more than 50,000 operators the copy writer will be able to translate copy to suit a segmented marketed.

A shared resource across Communications and Engagement, this role will ensure all communications and sales platforms are presented with cut through and relevance.

With excellent communication skills and demonstrated passion for delivering creative and impactful communications experiences you thrive in a high energy and fast paced environment.

How you will contribute

This role will focus on:


Strategic Planning

  • Act as the custodian of the communications calendar
  • Execute the trade communication strategy
  • Deliver communications in a wide variety of mediums that are customised according to audience and engages a range of stakeholders from industry bodies to individual TAB operators


  • Engage in collaborative style with peers & the wider business
  • Inspire the success of the team with a strong focus on customer, performance and delivery

Financial Management

  • Provide ROI reporting for all communication collateral  

Customer Engagement

  • Ensure all materials and content is provide in a timely fashion

Stakeholder & Partnership Relations

  • Influence sales and marketing team members to utilise all sales communication tools to optimise the experience for trade.

Wagering Compliance

  • Champion the Anti Money Laundering/Counter Terrorism Financing compliance standards by ensuring exemplary Tabcorp program management

Our Ideal Person

Our ideal person would have tertiary qualifications in a Business or a related discipline with copywriter experience across multiple products and categories with experience working in a fast-paced environment. Your ability to effectively communicate with and influence key internal and external stakeholders will make you a great member of the team. Extensive experience working in an industry with significant regulatory or equivalent jurisdictional constraints will be advantageous. 

When you join our team you’ll be able to take advantage of a range of benefits including flexible working arrangements, leadership and development programs and community programs.

Tabcorp is committed to creating an inclusive workplace where all our people feel valued for their unique qualities and have a sense of belonging. If you need assistance or adjustments to fully participate in the application process, please contact


Advertised: E. Australia Standard Time
Applications close: E. Australia Standard Time

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