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Senior Manager Loyalty & Rewards

Apply now Job no: 501485
Work type: Permanent Full-Time
Location: Sydney - George Street

Tabcorp is a world-class diversified gambling entertainment group and an ASX50 company.  

In December 2017 we combined with Tatts Group and now operate the iconic brands Tatts,

TAB, NSW Lotteries, Golden Casket, SA Lotteries, Keno, Sky Racing and Sky Sports Radio. We also deliver leading gaming services and products through Tabcorp Gaming Solutions, MAX and Ebet.

Our 5,000-plus strong team is as diverse as Australia itself. Our people drive familiar brands which ignite passion and excitement in millions of Australians.

This leadership is reflected in who we are. If, like us, you’re a passionate, positive playmaker and you want to use your talent to create amazing outcomes, we’d love to hear from you.  

Role Summary

Reporting to the head of CRM and Loyalty you will lead the delivery and strategic development of the TAB Rewards loyalty program. This will include managing, building and delivering our TAB Rewards campaigns in line with best practice loyalty programs aiming to acquire and retain customers by delivering a positive customer experience and enhancing engagement.

The role will focus on

  • Leading the team and strategically developing TAB Rewards campaigns aimed at delivering a positive customer experience, improved engagement and a positive return on investment (ROI).
  • Analysing our competitor offerings and assessing the positioning of the TAB Rewards program within the wagering marketplace.
  • Strategically developing the TAB Rewards program in line with customer expectations, research insights and competitive pressures with the aim of ensuring a best practice loyalty program.

Our Ideal Person

To be successful in this role you will have Accredited tertiary qualifications in a relevant field and 5+ years’ experience working with loyalty programs covering all aspects of customer experience, campaign management, execution and support. You will have demonstrable experience leading a high performing creative team and have the ability to drive performance through agile ways of working.  Attention to detail and an innate sense of pride for your work will ensure your success at Tabcorp.

If, like us you’re a passionate, positive playmaker and you want to use your talent to create amazing outcomes, we’d love to hear from you.

When you join our team, you’ll be able to take advantage of a range of benefits including flexible working arrangements, leadership and development programs and community programs.

Tabcorp is committed to creating an inclusive workplace where all our people feel valued for their unique qualities and have a sense of belonging. If you need assistance or adjustments to fully participate in the application process, please contact

Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Daylight Time

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