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Search Engine Optimization Executive

Apply now Job no: 503267
Work type: Permanent Full-Time
Location: Ann Street

One day you’re helping us boldly innovate, another you’re leading an initiative, or pitching in where needed. At Tabcorp, each day brings a different challenge and another opportunity – and this is what we live for.

As part of our support team you’ll bring your skilled, organised, problem-solving self to positively impact your career, your team, our customers and community. We move at pace, and we’re looking for people who want to learn and grow with us. Together, we say yes to possibilities. We create amazing experiences. And, so can you.

What you’ll do

As the SEO Executive you will be responsible for scaling TAB’s SEO activity. The SEO Executive will be the organic search specialist, planning and implementing TAB’s key technical SEO recommendations. You will play a key role in collaborating with the broader TAB digital team, content writers and web developers to drive traffic, optimise on-page performance, contributing to TAB’s active customer and turnover KPI’s for the business year.

  • Guide strategy and develop organic search activity
  • Work with the content team to deliver, optimise and deploy relevant and targeted content pieces across TAB landing pages
  • Maintain brand safety measures and the responsible, measurable delivery of owned media via CMS
  • Responsible for running technical audits and utilizing key SEO tools such as Moz, Ahrefs, Sem Rush, Search Console
  • Increase traffic efficiency, reduce wastage and increase active customers through ongoing optimisation

What you’ll bring

To be successful in this role, you will have strong technical SEO knowledge, an expert on site architecture, mark-up scheme and on-page optimisation.

  • Experience with developing and implementing advanced SEO strategies and campaigns
  • Strong understanding and working knowledge of Analytics platforms.
  • Strong communication, organisational and analytical skills
  • Hands-on CMS experience
  • A keen interest in sports and racing. Knowledge of the betting industry preferred

About Tabcorp

We’re Australia’s largest gambling entertainment company. Together, we build on our 100+ year heritage by delivering Excitement with Integrity, every day. Each one of us is here to put our customers at the heart of everything we do by creating moments that engage, surprise and thrill.

Our 5,000+ strong team is as diverse as Australia itself. Our people drive homegrown world-class brands; Tatts, TAB, NSW Lotteries, Golden Casket, SA Lotteries, Keno, Sky Racing, Sky Sports Radio and MAX. As an ASX Top 50 company we’re proud to shape our industry for the better. Because together, anything’s possible.

Tabcorp is committed to creating an inclusive workplace where all our people feel valued for their unique qualities and have a sense of belonging. If you need assistance or adjustments to fully participate in the application process, please contact tabcorprecruitment@tabcorp.com.au

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Advertised: E. Australia Standard Time

Applications close: E. Australia Standard Time

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