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Manager / Senior Manager, Healthy Lifestyle Marketing

Agency: Health Promotion Board
Job no.: 521151
Work type: Permanent
Location: Singapore
Categories:Marketing/Business Development

Established in 2001, the Health Promotion Board’s (HPB) vision is to build a nation of healthy people.

We aim to empower residents in Singapore to attain optimal health, increase the quality and years of healthy life, and prevent illnesses, disability and premature death.

To achieve this, HPB drives national health promotion and disease prevention programmes, spearheads health education initiatives and creates a supportive environment in Singapore where healthy lifestyle options are available and accessible for healthy living every day.

Job Responsibilities
The successful candidate will lead the development and implementation of above-the-line, below-the-line, digital marketing and media strategies as part of integrated marketing campaigns to promote the adoption of healthy lifestyle amongst Singaporeans. This position reports to the Deputy Director, Marketing Healthy Lifestyle. Specifically, the responsibilities will include:

  • Managing internal and external stakeholders to drive alignment and collaboration in formulating marketing strategies for the promotion and uptake of HPB’s healthy lifestyle programmes, anchoring the strategy formulation on data and insights, to contribute to programme KPIs;
  • Planning and implementing go-to-market strategies including marketing activation leading to the achievement of desired outcomes and targets;
  • Creating innovative, credible and targeted communications to influence the adoption of good health behaviours and to raise the profile of HPB’s initiatives;
  • Conceptualisation and execution of social media and content strategies for healthy lifestyle programmes;
  • Managing appointed creative, media, event management agencies and other vendors to ensure timely delivery of quality and innovative national campaigns;
  • Optimising brand recognition, user experience and awareness of marketing initiatives among target audiences;
  • Planning, monitoring and managing campaign budgets and manpower resources to ensure cost effectiveness, achievement of campaign deliverables and improvement in marketing ROI;
  • Monitoring, evaluating and reporting campaign performance, providing analytical and strategic assessments, for continuous improvement;
  • Performing supervisory role to team members by providing feedback and guidance on marketing execution and the achievement of all campaign deliverables, efficiently and effectively.


Job Requirements
The ideal candidate is a highly driven and experienced 360-marketer with a flair for creativity. He/ She should possess:

  • At least a Bachelor’s degree in Marketing, Business Administration or Communications;
  • Minimum 4 years of proven track record in managing and executing large-scale integrated communications, marketing, branding, and event management in a B2C environment;
  • Strong project and interpersonal management skills;
  • Excellent communications (spoken and written) and presentation skills to present and interact confidently across the organization and with external stakeholders;
  • Team player with ability to multi-task and succeed in a fast-paced matrix environment;
  • Good knowledge and understanding of the public sector would be an added advantage.

Major Challenges
Some of the major challenges include:

  • Developing best-in-class capability to market HPB’s initiatives and achieve corporate objectives.
  • Ensuring effective outreach in view of the different target audiences for the various campaigns and programmes.
  • Managing stakeholders in the development process of creative concepts, messaging and value propositions, and on proposed timelines for campaign execution, production of marketing collaterals and online initiatives. 
  • Managing agencies and vendors in the delivery of quality output that meets HPB’s expectations.

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