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Executive/Senior Executive (Content Development)

Agency: Ministry of Law
Job no.: 533490
Work type: Permanent/Contract
Location: Singapore
Categories:InfoComm, Technology, New Media Communications, Others

In Singapore, having the rule of law and advancing people’s access to justice are not just lofty ideals but the backbone of a functioning and a progressive society. At the Ministry of Law, not only do we contribute to developing the legal frameworks and policies that uphold our way of life, but also to providing community legal services that Singaporeans benefit from. The key policies we oversee include Singapore’s legal and intellectual property infrastructure, the civil and criminal justice systems as well as land resources.

Our officers are experts from different fields, and enjoy an excellent and challenging career in a fast-paced environment with plenty of opportunity to grow. If you share our vision of shaping the future of Singapore, you will definitely fit right in here at MinLaw.


You will be part of the Engagement and Social Media Unit that is responsible for the visual content production, driving social and digital marketing initiatives for the Ministry of Law. The key responsibilities of the unit are detailed as follows:

• Visual content production, distribution & amplification

• Social & digital marketing through paid, owned & earned media

• Partnerships with credible third parties to amplify communications & messaging

• Influencer engagement to broaden & deepen reach across key demographics

• Social analytics & sentiment analysis

• Community/channel management & development

Your area of responsibilities entails the following:

Content Development

  • Create captivating and shareable visual assets optimised for specific platforms & target audiences
  • Respond swiftly & diligently to trend jacking opportunities & high-priority content, messaging & outreach
  • Ensure creatives are appealing, engaging and up-to-date
  • Curate & edit existing content for social distribution
  • Educate internal departments on best practices for social content creation


  • Academic Training in Mass Communication, Marketing, Arts & Social Sciences, Analytics or a related discipline
  • Experience with Adobe Creative Suite – Premiere Pro, After Effects, Photoshop etc.
  • Preferably a minimum of 2 years’ experience in content production tailored for social media platforms, including photo/video production, design and editing.
  • Strong analytical skills, able to analyse and interpret social data (Google Analytics, Facebook Insights etc.)
  • Demonstrated abilities in using social media monitoring tools
  • Excellent communicator, strong language skills and able to adapt writing style and tone based on platforms and target audience
  • Driven and self-motivated, possess a positive attitude to work
  • Strong team player with good interpersonal skills
  • Meticulous with attention to details

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