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Senior Manager/Manager, Media Relations/Engagement [Corporate Marketing & Communications Division]

Agency: Workforce Singapore
Job no.: 533527
Work type: Permanent/Contract
Location: Singapore
Categories:InfoComm, Technology, New Media Communications, Marketing/Business Development, Public Relations/Corporate Communications/Psychology

Workforce Singapore (WSG) is a statutory board under the Ministry of Manpower (MOM). It will oversee the transformation of the local workforce and industry to meet ongoing economic challenges.

WSG will promote the development, competitiveness, inclusiveness, and employability of all levels of the workforce. This will ensure that all sectors of the economy are supported by a strong, inclusive Singaporean core.

While its key focus is to help workers meet their career aspirations and secure quality jobs at different stages of life, WSG will also address the needs of business owners and companies by providing support to enable manpower-lean enterprises to remain competitive. It will help businesses in different economic sectors create quality jobs, develop a manpower pipeline to support industry growth, and match the right people to the right jobs

In this role, you will develop and execute media relations strategies to support Workforce Singapore’s (WSG) overall objectives, and support WSG in developing and executing public engagement activities such as roadshows and dialogues.  You will need to conceptualise, plan, and execute media and engagement activities to drive publicity and awareness of WSG’s programmes.

You will lead discussions with media partners and internal stakeholders to ensure consistent delivery of WSG’s key messages across media platforms, and will increase public awareness of WSG and its programmes through sustained positive media coverage. You will additionally need to work with and manage partners and vendors to achieve the successful organisation of public engagement activities.


  • Plan and implement WSG’s communications strategy and initiatives:
    • Plan, develop and implement strategic media engagement plan
    • Engage and manage media for positive media coverage on all announcements
    • Work with partners to develop content and messages in alignment with corporate objectives
    • Explore new ideas and develop new processes across functional teams for consistent message delivery across all platforms
  • Manage media relations across WSG:
    • Establish and maintain relationships with media contacts
    • Identify and develop media opportunities that highlight WSG assistance, programmes and initiatives
    • Ensures consistent messaging in media releases and various media touch-points
    • Oversee daily media monitoring for WSG
  • Manage public engagement activities for WSG
    • Identify and develop public engagement opportunities to enhance WSG’s brands and programmes
    • Work with partners and vendors to successfully execute engagement activities
    • Engage with members of the public to address queries and share information about WSG programmes


  • Tertiary qualifications in communications, media or other relevant disciplines
  • At least 2 – 5 years of relevant experience preferred
  • Candidates without the required qualifications but with relevant experience are welcome to apply
  • Candidates without the requisite experience but with relevant qualifications and a strong passion for communications may also be considered


  • Strong understanding and familiarity of Singapore’s media landscape
  • Good grasp of news angles and what makes news interesting
  • Familiarity with the modalities and operations of public engagement activities


  • Excellent written communication skills
  • Good interpersonal skills
  • Good project manager to manage and execute projects
  • Candidates with a good command of a Mother Tongue language preferred


  • Ability to think out of the box for different ways to engage media and deliver key messages
  • Resourceful and willing to learn

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