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Behavioural Analyst – Contract

Agency: Central Provident Fund Board
Job no.: 540018
Work type: Contract
Location: Singapore
Categories:Research and Analysis, Others

The Central Provident Fund (CPF) is a social security savings scheme jointly supported by employees, employers and the Government. Its basic purpose is to help CPF members meet primary needs like shelter, food, clothing and health services in their old age or when they are no longer able to work. Benefits offered are to help meet one or more needs of the CPF Member in his retirement. They include withdrawals by the Member for retirement, permanent disablement, home ownership and health care. The amounts available depend on how much the Member has saved in the CPF.

The CPF Board are trustees for the CPF savings of Members. We aim to provide CPF Members, in a cost-effective manner, the widest range of quality services possible. We seek also to help employers pay CPF contributions promptly and correctly in as efficient and convenient a way as possible. Where we can, we make our assets and services available to help meet Singapore's social and economic objectives, thereby improving the quality of life of all Singaporeans and CPF Members.

Behavioural Analyst – Contract

As trustee of the nation’s retirement savings, the Central Provident Fund (CPF) Board helps 4 million CPF members save for their retirement, healthcare and housing needs. Every CPF Ambassador plays a vital role in helping Singaporeans save for a secure retirement. So long as you have the passion and commitment to serve the public, you will find your niche in our big family. 

CPF members can use their CPF savings to buy a house, take care of their healthcare needs and save up for their retirement income for their golden years via the various schemes offered.  If you are meticulous, a systematic thinker and derive satisfaction from helping others, you will fit right into this job.

[Seniority of appointment will commensurate with relevant work experience.]


The Behavioural and Research Insights Team (BRIT) adopts a multi-disciplinary approach comprising Research-Design-Test (RDT) so that the Board can nudge CPF members to make better decisions to meet their retirement goals, and earn their trust and goodwill in the CPF system.

Job Responsibilities

The job holder is responsible for interpreting academic literature and random controlled experimentation to explain behaviour and think about nudges and using various frameworks.  The job holder will apply the RDT methodology in the business functions, train CPFB officers on RDT, and set up a network of RDT expertise.  Key responsibilities include:

  • Collaborating with various business functions to help them understand problems from a behavioural science perspective
  • Conducting fundamental research using behavioural data and user research insights to help ideation and communication
  • Creating frameworks to help define customer problem / behaviour better
  • Designing experiments and interpreting results
  • Post-deliverables review including deciphering the results for analysis, assessing the effectiveness of the interventions, and counter-proposing alternatives / workaround solutions
  • Developing a good comprehension of the business functions, parameters and both the business’ and members’ behaviours to design and proof test the RDT methodology to drive the business outcomes, including influencing members for effective decision-making on their retirement planning.

Job Requirements

  • Tertiary qualification with relevant work experience in applying behavioural science concepts and experimentation design
  • Preferably with relevant knowledge/expertise in behavioural science concepts and experimentation design
  • Knowledge of statistics programs (SAS, Tableau, R and Python)
  • Resilient to work under pressure and resourceful
  • Passionate about creating experiences that fuse non-digital and digital through research, analytics, design and delivery
  • Experience with UX and design thinking is a bonus
  • Able to work both independently and effectively as a team

Find out more at CPF Careers page

TRUST. Everything We Stand For.

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