Search Results

Executive/Senior Executive, Publicity and Communications (ECDA, KidSTART)

Agency: Ministry of Social and Family Development
Job no.: 540341
Work type: Permanent/Contract
Location: Singapore
Categories:Administration Support, InfoComm, Technology, New Media Communications, Marketing/Business Development, Public Relations/Corporate Communications/Psychology, Social and Community Development

“We are Professionals with Passion for People”

The Ministry of Social and Family Development (MSF) develops the “heartware” for Singapore through our policies, community infrastructure, programmes and services. Our mission is to nurture resilient individuals, strong families and a caring society that can overcome challenges together.

We are committed and passionate in developing a strong social service sector, and play key roles in shaping the future of Singapore. Through these efforts, we hope to play a part in helping our citizens achieve their hopes and aspirations for themselves and their families.

A career in MSF is a challenging and fulfilling one that allows you to make a difference in shaping the lives of Singaporeans. If you are driven and enjoy working in a fast-paced environment, we welcome you to be part of the MSF Family!

KidSTART was introduced as a three-year pilot programme in 2016 to provide upstream support to children (aged 0-6) from low-income families in the areas of childhood development, health and social service. As we prepare to expand into new regions over the next few years, the Ministry of Social and Family Development is setting up a dedicated agency to implement the KidSTART programme and deepen partnerships between the community and Government to give these children a good start in life.

Click here for more information on KidSTART.

Description of Division/Branch:


You will be part of the Partnership and Communications team to work with corporates and individuals to foster deeper and more sustained giving relationships with KidSTART children and families under the Growing Together with KidSTART initiative. The team will oversee the planning and reviewing of donation/volunteer/partnership efforts, reporting on impact, identifying new/emerging needs on the ground through data tracking and analysis, developing and disseminating content across various communication channels to help educate our internal and external audiences about KidSTART, and managing media queries.

In order to achieve the above, the team will have to be plugged into KidSTART’s work in the community, work closely with other branches in the organisation, build stakeholder and media networks, and work closely with Community Chest Singapore in the engagement of corporate/individual partners.



  • Develop effective publicity material
  • Develop and execute strategic campaigns and communication initiatives for KidSTART
  • Gather testimonials and develop case studies
  • Develop content (write copy) for programme campaigns, programme materials, social media posts, corporate blog, website, press releases, newsletters, email campaigns, and other cross channel communications to raise awareness about KidSTART and our work
  • Maintain quality of content for online and offline platforms
  • Promote KidSTART at various events (e.g. Corporate CSR sessions to recruit volunteers or attract sponsors)
  • Generate impact reports (Insights/operations/data analysis) from consolidated database for management and KPI reporting to stakeholders
  • Provide business insights to improve future marketing strategies and campaigns, and reporting progress to management and stakeholders
  • Oversee and manage the publicity and comms budget



Functional/Technical Competencies

  • Tertiary qualifications in Marketing, Communications, or Public Relations preferred
  • At least 2 years of experience working on projects in the field of marketing, communications, or public relations
  • Experience with impact reporting and business/data analytics
  • Ability to stay abreast of latest trends and innovations for delivering marketing content and impact reporting

Generic Competencies

  • A proactive and highly motivated individual with a passion for serving less advantaged families and young children who may require additional support
  • Excellent team player with good interpersonal and communication skills
  • Good analytical, problem solving and facilitation skills and ability to engage and influence different stakeholders
  • Excellent written, oral communication and presentation skills
  • Proficient in MS office suite and intermediate Photoshop skills

Applications close:

Back to search results Apply now

Share this:

| More
Back To TopTOP