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Manager/Senior Manager (Marketing), 2 year contract

Careers@Gov
Agency: Info-communications Media Development Authority
Job no.: 540580
Work type: Permanent/Contract
Location: Singapore
Categories:InfoComm, Technology, New Media Communications, Marketing/Business Development, Public Relations/Corporate Communications/Psychology

Info-communications Media Development Authority (www.imda.gov.sg) offers a rewarding career that gives you a front seat in the fast-changing infocomm media sector, where technology and content are shaping the way people view the world more than ever.

We offer a wide range of opportunities, where talented individuals and teams can make a difference. Whether you are developing a telecommunications policy affecting consumers or spearheading a scheme to nurture budding media talents, each member of IMDA contributes towards driving innovation, enhancing productivity for economic growth, and improving the quality of life for all Singaporeans.

As a statutory board in the Ministry of Communications and Information, IMDA promotes and regulates the infocomm and media sectors.

Senior Manager (Marketing)

Digital technologies are becoming an integral part of society today and digital adoption is no longer a good-to-have, but is key in ensuring public health and safety, and an essential enabler for daily activities.

IMDA is committed to help seniors to embrace infocomm technology to connect better with the community and to take part in opportunities in the digital economy.

As Senior Manager, you will support inter-agency team to develop strategies and programmes for a digital society, in particular, to ensure that senior citizens are equipped with the digital tools, solutions and connectivity, as well as the skills and know-how, to use technology actively, responsibly and confidently.

Your responsibilities include:

  • Conceptualise, develop and implement integrated communications and marketing plans to promote IMDA objectives
  • Conceptualise key messaging frameworks and narratives for IMDA’s industry development efforts
  • Propose and execute new marketing ideas to raise awareness, interest and mindshare
  • Develop and manage campaigns to support IMDA, to include:
    • Developing a wide range of creative assets different target audiences/markets and various events and publications
    • Executing effective marketing plans to drive attendance and participation from members of the public and target audiences
    • Executing procurement efforts in the procuring of creative production and media buying services

Requirements:

  • Background in Public Relations/Communications/Journalism/Marketing or related
  • At least 10-12 years of experience in marketing and managing integrated campaigns for local and overseas markets                                                  
  • Experience in PR, media relations and management                                                                      
  • Good writing and editing skills                                 
  • Meticulous, good project and budget management                                                                       
  • Experience managing agencies and vendors

Position will commensurate with experience
Only short-listed candidates will be notified

Advertised:
Applications close:

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