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Assistant Manager to Senior Manager, Digital

Apply now Agency: Singapore Tourism Board
Job no.: 544562
Work type: Permanent
Location: Singapore
Categories: Others

Purpose of job:

Marketing Group (MG) is focusing towards being a data-driven marketing organisation that is agile, bold and creative. 

The VisitSingapore.com website as well as the SingapoRediscovers microsite serve as primary destination portals respectively to the international visitors and domestic audiences, to encourage discovery and engagement of our offerings. As the member of the team managing these two key digital channels, you will be responsible in defining the way the content of the channels are conceptualized and executed to achieve its goal of being an effective channel to inspire, inform and drive influence towards conversion. 

You will drive web content development and maintenance, including editorial planning, content and search engine optimisation efforts.

 

Main Responsibilities:

  • Plan and operationalise all aspects of work related to web content development and maintenance. You should be able to orchestrate and manage activities across multiple work streams with internal and external stakeholders from multiple markets.
  • Plan, manage, monitor and execute content of website through a designated content management system
  • Manage partnership with writers and content experts to develop appropriate and relevant web content based on brand guidelines and business objectives
  • Manage web content translations with agency and internal stakeholders in ensuring quality and timely delivery
  • Recommend, create and/or source authorized key visuals for use as part of web content development and maintenance 
  • Oversee and manage web content audits and fact checks to eliminate inaccuracies, and/or dated and duplicated information
  • Track, monitor and uncover actionable insights that will guide the on-going web content optimisation and development
  • Implement SEO strategies to increase the effectiveness of organic content distribution strategy on search engines across multiple markets

 

Key relationships:  

  • Partner closely within Marketing Group, key line units and our agency partners to deliver on the objectives of the two channels
  • Partner with regional offices to localise content in line with market priorities
  • Partner with Technology Transformation Group (TTG) to deliver a seamless experience for visitors from pre- to post-arrival, including the promotion of some of its key assets within the two channels to further drive discoverability and adoption.

 

Requirements:

  • At least 2 years of relevant experience in digital marketing, preferably managing a large scale global digital channel
  • Background in digital marketing and web content management and writing, with experience in UX/UI design
  • Strong ability to tell a great story through words, imagery and videos
  • Strong editorial skills
  • Excellent knowledge of search engine optimisation
  • Working knowledge of web analytics tools, ideally Adobe Analytics
  • Strong analytical skills
  • Strong project management skills, with experience in multi-market management
  • Strong communication and presentations skills
  • Strong stakeholders/ agency management skills
  • Passion for technology
  • A strong team player with proven track record

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