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Assistant Director, Branding & Corporate Marketing (6-mth contract)

Apply now Agency: Health Promotion Board
Job no.: 547628
Work type: Contract
Location: Singapore
Categories: Marketing/Business Development

Health Promotion Board (HPB) aims to increase awareness of the importance of a healthy lifestyle among the general public and encourage fellow Singaporeans to take the first step towards embracing healthy living, every day. The Branding and Corporate Marketing team spearhead the strategic planning, development and implementation of branding, marketing and media strategies within the parents, youth, and ethnic segments, across key priority areas such as nutrition, physical activity, mental health and tobacco control; and supports community and school outreach.


Responsibilities
The successful candidate will lead the development and implementation of above-the-line, below-the-line, digital marketing and media strategies as part of integrated marketing campaigns to promote the adoption of healthy lifestyle amongst the various ethnic groups. Specifically, the responsibilities will include:
• Creating innovative, credible and targeted communications to influence the adoption of good health behaviours within target segment and to raise the profile of HPB’s initiatives
• Developing a marketing comms framework and 360 integrated marketing plans including above-the-line, below-the-line and always-on presence, as well as complementing on-ground activations to educate and activate the target community;
• Managing internal and external stakeholders to drive the alignment and collaboration in formulating marketing strategies for the promotion and uptake of HPB’s healthy lifestyle programmes, anchoring the strategy formulation on data and consumer insights to contribute to programme KPIs
• Planning and implementing go-to-market strategies, including market activations and events to achieve desired outcomes and targets
• Managing appointed creative, media, research, event management agencies and other vendors to ensure timely delivery of quality and innovative campaigns
• Conceptualisation and execution of social media and content strategies for audience-led segments
• Optimising brand recognition, user experience and awareness of marketing initiatives, amongst target audiences
• Working along-side agencies to develop strategies and develop user experience journeys for target audiences on digital platforms such as websites and apps
• Monitoring, evaluating and reporting campaign performance, providing analytical and strategic assessments for continuous improvement
• Performing supervisory role to experienced team members by providing feedback and guidance throughout campaign planning, execution and evaluation to achieve campaign KPIs and organisational impact

Requirements
The ideal candidate is a highly driven and experienced 360-marketer with a flair for creativity. He/ She should possess:
• Relevant qualifications in Marketing, Business Administration or Communications;
• Minimum 8 years of proven track record in managing and executing large-scale integrated communications, marketing, branding, and event management in a B2C environment;
• Minimum of 3 years managing a team
• Proficient in English and a second language
• Team player with ability to multi-task and succeed in a fast-paced matrix environment;
• Good knowledge and understanding of the public sector, culture of one or more specific ethnic community or target segment and experience in creating in-app user experience journeys would be of added advantage.
• Excellent communications (spoken and written) and presentation skills to present and interact confidently across the organization and with external stakeholders;
• Strong project and interpersonal management skills;

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