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Executive / Senior Executive, Content Development and Evaluation

Agency: Ministry of Social and Family Development
Job no.: 553033
Work type: Permanent/Contract
Location: Singapore
Categories:Social and Community Development

“We are Professionals with Passion for People”

The Ministry of Social and Family Development (MSF) develops the “heartware” for Singapore through our policies, community infrastructure, programmes and services. Our mission is to nurture resilient individuals, strong families and a caring society that can overcome challenges together.

We are committed and passionate in developing a strong social service sector, and play key roles in shaping the future of Singapore. Through these efforts, we hope to play a part in helping our citizens achieve their hopes and aspirations for themselves and their families.

A career in MSF is a challenging and fulfilling one that allows you to make a difference in shaping the lives of Singaporeans. If you are driven and enjoy working in a fast-paced environment, we welcome you to be part of the MSF Family!

Executive / Senior Executive, Content Development and Evaluation

Family Promotion and Partnership/ Family Development Group


Description of Group

Family Development Group (FDG) strengthens and supports families to realise the vision of making Singapore the best place for family life through our policies, programmes and publicity efforts.


Description of Branch

Family Promotion and Partnership Division promotes family-centric campaigns, parenting and marriage programmes and forms partnerships with industry stakeholders and volunteers to promote and strengthen families. Strong families are the building blocks of a caring community. We want to help families realise their hopes and aspirations and strengthen familial bonds. You will be part of the Family Promotion and Partnership Division and manage a team to develop and curate family education content and programmes to strengthen families.



  • Conduct and facilitate citizen engagement to pilot test content or initiatives
  • Work closely with multiple stakeholders to develop and promote adoption of content
  • Cultivate relations with subject matter experts to advise on content development
  • Work closely across teams to develop marcomm plan
  • Conduct research, conceptualise and project manage the production of content (including digital media content) and programmes – interactive games, books, learning journeys, music/ rhymes, collaterals, etc
  • Conduct training/ briefing sessions on the use of content
  • Project manage research evaluation of content to determine efficacy, and/or engagement with target audience
  • Gather users and business requirements for the development of systems, provide input on relevant requirements to technical team for systems development
  • Support financial and administrative paperwork/responsibilities related to the development, implementation and evaluation of content resources and programmes




Competencies required:

  • Tertiary qualifications in a related discipline, preferably with experience in education-related fields (early childhood included), social sciences, business or public policy
  • At least 1-2 years of relevant experience preferred
  • Research experience is an advantage
  • Excellent written, communication and project management skills
  • Strong analytical, quantitative, conceptualisation and problem solving skills
  • Meticulous and strong attention to detail
  • Ability to take a broad, strategic perspective
  • Driven and self-motivated, able to multi-task
  • Able to meet deliverables within a specified timeline
  • Able to work under pressure
  • Able to work independently and a good team player

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