Communication and Marketing Specialist
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Job no: 531078
Work type: Staff
Senior management: Liberal Arts and Human Sciences
Department: School of Communication
Location: Blacksburg, Virginia
Categories: Communications / Public Relations / Marketing, Alumni Relations
Position Summary:
The Communication and Marketing Specialist will play a pivotal role in executing the communication and marketing strategies for the School of Communication. This position is responsible for creating and disseminating content that enhances the School’s brand, engages key publics, and supports student recruitment and retention efforts. The specialist will also oversee alumni relations and manage digital and print publications.
Key Responsibilities:
- Communication Strategy Execution:
- Identify story ideas, gather and prepare information, and generate content related to School of Communication activities, faculty members, students, and alumni.
- Build engagement with and brand awareness among key publics.
- Support student recruitment and retention efforts.
- Marketing Strategy Execution:
- Design advertising and promotional materials and visuals for school initiatives and recruitment of undergraduate and graduate students.
- Create brand awareness through digital marketing and communication materials that promote a compelling brand for the School of Communication.
- Alumni Relations:
- Oversee alumni relations with scheduled alumni newsletters and targeted outreach through social media postings.
- Coordinate the School of Communication Giving Day campaign.
- Plan digital strategy to drive continuous, loyal support from alumni and friends for the School’s Annual Fund.
- Collaborate with the college’s director of alumni relations for outreach efforts.
- Content Creation and Management:
- Post regular content (written, graphics, video, etc.) on social networks.
- Work with the College of Liberal Arts and Human Sciences Office of Marketing and Communication director to develop communication goals for the School.
- Support college initiatives, administer school web content, and attend communicator meetings.
- Stay current with technology, digital publishing tools, and social media and analytics/measurement trends to provide recommendations for communication and marketing strategy and implementation.
- Publication and Media Relations:
- Manage production for print and online publications and promotional materials.
- Draft news releases for college and university news pages.
- Work with Virginia Tech media relations and the college’s director of communications and marketing to pitch news stories to journalists.
- Keep the School of Communication website updated through a content management system.
• Bachelor’s degree in communication, journalism, public relations or related field and/or relevant experience.
• Record of excellence in written communication
• Writing experience for all media platforms
• Established social networking expertise
• Production and editing experience in visual communication (photography, graphics, video)
• Master’s degree in communication, journalism, public relations or related field.
• Experience in university-related public relations
• Professional accreditation/certification in public relations
• Knowledge of Virginia Tech and its School of Communication
Commensurate with experience
The successful candidate will be required to have a criminal conviction check.
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually.
Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
If you are an individual with a disability and desire an accommodation, please contact Sandy Smith at sandy2@vt.edu during regular business hours at least 10 business days prior to the event.
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