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Digital Planner

Apply now Job no: 746064
Work type: Permanent
Location: VIC Metro

The Role 

As the Digital Planner, you will be the lead thinker on how CUB uses digital channels to bring brands to life! Reporting to the Digital Brand & Communications Manager, you will be responsible for content plans, facilitating digital media buying and executing final strategies.


Key accountabilities include: 

  • Develop portfolio Paid, Owner and Earned Strategies across Social media, Video, Website, Automation and new emerging channels or products.
  • Work with project managers from brand briefs to execution providing recommendations on how best to leverage digital channels.
  • Map out end to end consumer journeys to understand role of channels and content recommendations.
  • Oversee the development and maintenance of brand channel plans including media plans for VOD and Social.
  • Work with Connections Media team and media agency to plan budgets, reach, audience targeting and understand broader media plan.
  • Work closely with external media and creative agencies to deliver integrated brand campaign responses.
  • Build out a collaborative reporting framework with our media agency and data team to reduce overlap of work.
  • Support in upskilling and developing a team of Channel Specialists to stay at the forefront of existing and emerging channels.

Who you are 

You are an inquisitive and innovative individual with a forward thinking view on the future of Marketing channels and emerging platforms. You demonstrate strengths in your ability to think outside the square and are not afraid to challenge the status quo to deliver.

With 5+ years experience managing large accounts, you have developed the strategic mindset to identify long term opportunities for and growth and can confidently deliver digital content plans from brief through to execution.

To be successful in this role you will have:

  • Commercial Business or Marketing degree (Advantageous)
  • 5 + years’ experience agency, client or publisher side
  • Experience using content excellence technologies such as Picasso Labs
  • Advanced understanding of Google Analytics, using UTM or similar tagging frameworks
  • In-depth knowledge of Facebook Business Manager, Google AdWords, Shopify CMS.

 Who we are

Carlton & United Breweries (CUB) is one of Australia's most iconic companies. We locally brew some of Australia's most famous beers, as well as distribute some of the world's leading international brands including Corona, Stella Artois and Budweiser. We believe our greatest strength is our people and recruit those who can be better than ourselves.

Bringing together tech, data and creative specialists, CUBHOUSE is CUB’s in-house team collaborating with Australia’s largest beverage brands to deliver outstanding consumer interactions, grounded in a deep understanding of the consumer journey.

Talk to us about working flexibly. And by the way, no need for a cover letter, just a copy of your portfolio of work!


Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Daylight Time


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