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Social Listening Specialist

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Job Number:
746138
Work type:
Permanent
Location:
VIC Metro
Categories:
Marketing

The Role

As Social Listening Specialist, you will be the go-to for our marketing team on social listening trends and how this relates to past, planned and future brand campaigns and activity.  With a key focus on brands, you will leverage a variety of social tools and research to generate reports and provide insights back to the business.

Key Responsibilities:

  • Track voice of the consumer and sentiment to provide insights on trends that relate directly and indirectly to our brands;
  • Create and automate reporting for Cubhouse and Brand teams, managing the monthly reporting process to deliver channel and campaign performance updates;
  • Use social tools to monitor campaign performance and make recommendations on how content should be optimised if necessary;
  • Maintain social listening platforms;
  • Understand opportunities and best practice on social listening;
  • Work closely with the Consumer Relations and Community Management Team to ensure any key mentions, issues or opportunities are captured and escalated to brands teams;
  • Liaise with partners to ensure best in class execution i.e. Facebook, Google;
  • Build positive and collaborative relationships with key external partners

 

About You

  • Relevant industry experience (agency, client or publisher side);
  • Degree qualified in Commercial Business or Marketing (preferred);
  • Strong understanding of brands and a broader appreciation for Marketing;
  • Demonstrated experience in the development and automation of reporting, with proven ability to deliver ad-hoc reporting under tight deadlines and make recommendations;
  • Experience developing and maintaining social listening tools (e.g. Crimson Hexagon and Social Studio) and owned content performance tracking (e.g. Facebook Ads Manager);
  • Strong stakeholder influencing and engagement skills, with the ability to develop relationships quickly;
  • A thought-leader within the digital space – able to identify industry shifts and educate internally to bring internal practice in line with best practice

 

About CUB

Carlton & United Breweries (CUB) is one of Australia's most iconic companies. We locally brew some of Australia's most famous beers, as well as distribute some of the world's leading international brands including Corona, Stella Artois and Budweiser.

 

What we offer

Our perks include lifestyle leave, cycle to work program and health insurance discounts. Yes, the rumours are true… We get free beer (and consume it responsibly)

Apply today

Be a part of Australia’s biggest brewer where opportunity awaits, and apply now!

Talk to us about working flexibly and by the way, no need for a cover letter

Advertised: AUS Eastern Daylight Time
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