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Marketing Automation Specialist

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Job Number:
746139
Work type:
Permanent
Location:
VIC Metro
Categories:
Marketing

The Role

As Marketing Automation Specialist, you will work closely with our digital planning and content teams to translate their campaign strategies into digital communications that connect with the right consumers at the right time and place.  Working in our internal agency, Cubhouse and a part of our award-winning Marketing team, you will directly facilitate connections between our iconic brands and consumers.

Key Responsibilities:

  • Translate brand briefs and digital channel strategy into communications activation plans;
  • Assist in the development and design of eDM campaigns using HTML/CSS;
  • Define, implement and manage all email automation programs - including our eDM content strategy, web, preference centre and profiling;
  • QA testing across all campaign elements including copy, layout, links, dynamic content, URLs and analytics tags;
  • Provide channel mix recommendations based on campaign objectives and budgets with support from the Digital Planners;
  • Understand opportunities and best practice on digital platforms;
  • Map out end to end consumer journeys to understand role of channels and content recommendations;
  • Manage the monthly reporting process to delivery channel and campaign performance updates to brand in regular WIP forums;
  • Ensure campaign performance is tracked and results are delivered to brands regularly. Optimise channel plans to ensure we are building a strong and engaging comms strategy;
  • Build positive and collaborative relationships with key external partners;

 

About You

  • Relevant industry experience (agency, client or publisher side);
  • Degree qualified in Commercial Business, Analytics or Marketing (preferred);
  • Strong understanding of brands and a broader appreciation for Marketing;
  • Experience in creating and developing campaigns using email & digital marketing tools;
  • Demonstrated ability to identify and implement innovative digital communications;
  • Strong stakeholder influencing and engagement skills, with the ability to develop relationships quickly;
  • A thought-leader within the digital space – able to identify industry shifts and educate internally to bring internal practice in line with best practice
  • In-depth knowledge of Google Analytics, Facebook Business Manager, Google AdWords and Shopify CMS

About CUB

Carlton & United Breweries (CUB) is one of Australia's most iconic companies. We locally brew some of Australia's most famous beers, as well as distribute some of the world's leading international brands including Corona, Stella Artois and Budweiser.

 

What  we offer

Our perks include lifestyle leave, cycle to work program and health insurance discounts. Yes, the rumours are true… We get free beer (and consume it responsibly)

Apply today

Be a part of Australia’s biggest brewer where opportunity awaits, and apply now!

Talk to us about working flexibly and by the way, no need for a cover letter

Advertised: AUS Eastern Daylight Time
Applications close:

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