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Associate Director: Strategic Insights

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Job Number:
746144
Work type:
Permanent
Location:
VIC Metro
Categories:
Marketing

The Role

As Associate Director – Strategic Insights, you will lead the Commercial growth strategy for CUB.  Developing and delivering high-quality insights into beverage category performance and trends, you will play a key role in shaping long-term strategy both from a portfolio and category perspective.

Key responsibilities

  • Be the subject matter expert on insights related to the beverage category, consumer & shopper macro trends and competitor performance;
  • Lead the development of long-term Portfolio and Category strategy with our leadership teams;
  • Partner with Brand & Customer teams to ensure the cascading of Portfolio/Category strategy into 1-year plans;
  • Own and embed key strategic frameworks within the Commercial business;
  • Support the development of the annual Learning Plan and Insights base to support strategic priorities for both consumer and shopper marketing;
  • Manage research projects from end to end using a variety of qualitative and quantitative methods;
  • Acting as a 2IC for the Insights team, manage the Insights budget, co-ordinate submissions to key forums and, where necessary, represent Insights in forums/meetings

About you

  • 5-10 years market research experience within a research or consulting agency alongside client-side experience, preferably within FMCG;
  • Degree qualified in a commercial or research field (e.g. Economics, Statistics, Business Science);
  • Extensive knowledge of qualitative and quantitative research methodologies;
  • High degree of analytical ability, with the capacity to translate large amounts of data into simple outputs to inform business objectives;
  • An effective communicator with proven ability to build strong relationships and influence at all levels of an organization;
  • Strong commercial acumen with a keen understanding of broader business operations

About CUB

Carlton & United Breweries (CUB) is one of Australia's most iconic companies. We locally brew some of Australia's most famous beers, as well as distribute some of the world's leading international brands including Corona, Stella Artois and Budweiser.

What we offer

Our perks include lifestyle leave, cycle to work program and health insurance discounts. Yes, the rumours are true…we get free beer (and consume it responsibly)

Apply today

Be a part of the Australia’s biggest brewer where opportunity awaits, and apply now!

Talk to us about working flexibly and by the way, no need for a cover letter

Advertised: AUS Eastern Daylight Time
Applications close:

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