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VP - Sales

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VIC Metro

VP – Sales  

About the Role  

As Vice President – Sales, you will lead our Sales team to deliver our dream of being Australia’s most admired CPG organization, whilst owning the long-term sales strategy that will achieve CUB’s financial, category, customer and culture goals.    

Reporting to the CEO and a key member of CUB’s Leadership Team, you will manage one of the largest P&L’s in CPG and lead a team of over 300 to drive our iconic brands throughout Australia.  

Key Responsibilities  

  • Collaborate across the CUB Leadership Team to develop and execute a long-term sales strategy;  

  • Understand the context in which CUB operates (market, competitor, customer, cultural dynamics etc) and translate this into strategy and plans; 

  • Direct the development and approval of annual commercial plans in line with strategy; 

  • Identify best practice, internally or externally, and introduce it to CUB;  

  • Review of performance at the CUB Leadership Team level and set the direction for the Sales Leadership team to course correct;  

  • Approve changes to the Commercial Plan (e.g. Demand Plan, Activity Plan);  

  • Build a high performing sales team through developing a customer centric culture in sales and across CUB;  

  • Build a highly effective Sales Leadership team and drive leadership capability development across the function;  

  • Drive the people agenda across sales, including performance management and talent management 

About You  

  • Previous experience as a Sales Director or leading the sales function; 

  • 10+ years' experience in commercial leadership roles within CPG, ideally within the Drinks industry; 

  • Experience leading and engaging large teams (250+ employees) with demonstrated ability to engage and mobilize large teams around a strategy and drive execution;  

  • Strong understanding and experience with commercial levers and optimizing revenue;  

  • Extensive experience with customer relationship management and complex, large scale negotiations;  

  • Degree qualified in Finance, Business, Marketing or Commerce (MBA preferred)

About CUB  

Carlton & United Breweries (CUB) is one of Australia's most iconic companies. We locally brew some of Australia's most famous beers, as well as distribute some of the world's leading international brands including Corona, Stella Artois and Budweiser. 

What we offer  

Our perks include lifestyle leave, cycle to work program and health insurance discounts. Yes, the rumours are true…we get free beer (and consume it responsibly) 


Apply today 

Be a part of the Australia’s biggest brewer where opportunity awaits,and apply now!  

Talk to us about working flexibly and by the way, no need for a cover letter 


Advertised: AUS Eastern Daylight Time
Applications close:

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