About the position
- Full-Time, Continuing position
- Campus Independent (can be located at Bundoora or any of our VIC regional campuses)
- Classification: HEO10 - Base salary from $148,049 + 17% superannuation
- Hybrid work model support
The Senior Manager, Digital Experience and Innovation reports to the Director, Marketing and is accountable for the strategic direction, performance and continuous improvement of the organisation’s digital experience ecosystem. The role brings together lifecycle marketing, human-centred design, web production, digital platforms and data-led insight to create coherent, personalised and high-performing experiences that improve engagement, conversion and satisfaction for prospective students and other key audiences.
Operating with a high degree of autonomy, the role shapes the organisation’s future digital marketing capability by developing multi-year strategy and roadmaps, and advising senior stakeholders on priorities, investment and performance. It leads and develops multidisciplinary teams, embeds customer-centred design, accessibility, compliance and performance frameworks, and partners across product, technology, marketing, data and commercial teams to deliver integrated, innovative and measurable outcomes.
Skills and Experience
To be considered for this position, you will have:
- Senior leadership experience in digital marketing or digital experience, with a strong record of leading multidisciplinary teams and delivering transformational outcomes at organisational scale.
- Deep expertise across core digital experience functions, including CRM and lifecycle marketing, UX and digital product design, web production, content management, analytics and marketing technology platforms.
- Strong strategic, commercial and stakeholder capability, including the ability to influence senior leaders, manage budgets, vendors, technology investments and cross-functional relationships across marketing, product, technology and commercial domains.
- Ability to operationalise strategy, interpret performance data, lead agile delivery models, adapt to change, and build inclusive, psychologically safe and high-performing team cultures.
Please refer to the Position Description for other duties, skills and experience required for this position.
PD - Senior Manager, Digital Experience and Innovation.pdf
Benefits
- 17% superannuation
- Private Health Insurance discount
- Plus many more, click HERE
How to apply
Please submit an online application ONLY and include the following documents:
- An up-to-date resume; and
- Cover letter
Only candidates with Full Working Rights in Australia may apply for this position.
Aboriginal and Torres Strait Islander Applicants
We welcome and strongly encourage applications from Aboriginal and Torres Strait Islander people.
Our commitment to diversity and inclusion
La Trobe University is committed to creating a diverse and inclusive workforce. We take an intersectional approach by actively supporting and encouraging people of all backgrounds and abilities to submit an application and aim to ensure that the recruitment and employee experience is as accessible and inclusive as possible. Flexibility in interview format will be offered to shortlisted candidates.
Our commitment to safety
All La Trobe University employees are bound by the Working with Children Act 2005. If you are successful, you will be required to hold a valid Victorian Employee Working with Children Check prior to commencement.
National Code on Gender Based Violence in Higher Education
La Trobe University is committed to upholding the National Code to Prevent and Respond to Gender-Based Violence (GBV Code). This aligns with our mission to create safe and respectful communities. Candidates will be asked during the recruitment process to declare whether they have ever been investigated for, or found to have engaged in, gender-based violence in previous employment and/or in legal proceedings and provide relevant information to assist in determining suitability. Gender-based violence means any form of physical or non-physical violence, harassment, abuse or threats based on gender, that results in, or is likely to result in harm, coercion, control, fear or deprivation liberty or autonomy.
