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Executive/ Assistant Manager, Policy & Engagement/ Marketing Communications

Apply now Agency: National Library Board
Job no.: 536697
Work type: Contract
Location: Singapore
Categories: Public Relations/Corporate Communications/Psychology

Job Responsibilities 

- Develop and execute overall marketing plans (including but not limited to digital and social media campaigns, out-of-home and onsite installations and direct marketing) for the opening of new and revamped libraries.

- Identity digital trends and insights and collaborate with internal stakeholders to synergise messaging and efforts.

- Perform events management and logistics requirements for new library opening/ reopening events.

- Administer the GoLibrary Portal by coordinating, curating and writing contents for the GoLibrary portal for increased efficacy of programme/ event submissions onto the portal.

- Supervise and manage the production of GoLibrary brochures and electronic direct mailers; managing timelines and ensuring that content produced is accurate, timely and aligns with NLB’s strategic directions.

- Manage effective communications with online audiences, maintaining a high engagement rate on social media, and capturing customer feedback to provide marketing recommendations.


- 2 to 5 years of relevant experience

- Strong copywriting skills with the ability to edit write-ups saliently to deliver clear and concise information

- Experience and knowledge in events marketing and management with the ability to handle small-scale launches, openings and outreaches

- Understanding of digital marketing and analytical metrics with the ability to drive SEO and tap on digital/social media marketing for content optimisation and user engagement

- Basic proficiency in industry-leading editing software (e.g. Adobe Premiere Pro, Photoshop, etc)

- Strong project management skills with the ability to multi-task

- Great eye for detail and meticulous

You will be based at the Marine Parade Community Building.

Successful applicant will be appointed on a project contract.

We regret that only short-listed candidates will be notified.

Applications close:

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