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UX Designer, Visitor Experience Strategy

Apply now Agency: Singapore Tourism Board
Job no.: 546806
Work type: Contract
Location: Singapore
Categories: InfoComm, Technology, New Media Communications

Purpose of job:

To creatively and analytically design and develop products/services with deep understanding of the visitor needs, while solving business problems in order to offer a seamless and delightful Singapore experience to visitors.

You will be part of the Visitor Experience Strategy department (under the Visitor Experience Division) that seeks to enable STB’s One Singapore Experience vision, to deliver quality experiences for our visitors while supporting tourism businesses as a living lab for innovative ideas and concepts for a vibrant tourism ecosystem.


Main Responsibilities:

  • Understand business requirements, product specifications and user psychology
  • Identify users’ needs and understand how users consume and navigate experience
  • Carry out assessment of existing experiences and identify areas for improvement
  • Plan and conduct primary and secondary research to identify gaps and opportunities
  • Be able to drive and facilitate internal/external experience design workshops
  • Assist with experience design strategy to define experience outcome, measurement and execution
  • Plan and develop concepts, blueprint design (user flows, sitemap, sketches or wireframes or user interfaces etc.) and low or high-fidelity prototypes to storyboard, test out and communicate to various partners
  • Define the right interaction model and evaluate its success
  • Find creative ways to solve UX problems (e.g. usability, discoverability)
  • Present and communicate insights/solutions in order to help shape long-term product/experience strategy


Key Requirements:

  • 3 years or more of UX design experience. Prior experience in designing complex solutions for complete digital environments is advantageous.
  • Possesses a recent portfolio of creative design and UX deliverables
  • Knowledge of industry tools: Presentation programs (Keynote, Powerpoint); UX design programs (Sketch, Adobe); Prototype tools (Marvel, InVision, Adobe XD); analytics tracking tools (Google Analytics, etc.)
  • Knowledge of quantitative and qualitative user research
  • Plan and conduct experience audit, interviews, user surveys, card sorting and usability tests
  • Design and execute studies into user behaviour and attitudes
  • Fluent in user-centered design best practices


Additional Information:

  • Contract role for 11 months


We regret to inform that only shortlisted candidates will be notified.

Applications close:

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