Senior Brand Strategist

Apply now Job no: 502294
Work type: Permanent Full Time
Location: London - Hybrid
Categories: Marketing

Senior Brand Strategist

Working at our iconic office in King’s Cross, London, and virtually via Microsoft Teams 

Your new role at NewDay 

As a senior member of a growing Brand and Creative department, you’ll play a vital role in leading the strategic response to a wide range of exciting brand challenges across a dynamic and high growth business. Reporting into the Principal Lead, Brand, you’ll work across NewDay’s diverse range of credit brands, including Aqua, Bip and Newpay, to develop and embed brand, positioning and experience strategies. You’ll also provide critical brand consultation to help the organisation create propositions & shape experiences across marketing, product development and channels, including our credit partner brands such as John Lewis, Argos and AO.

With deep experience in research and consumer insights, you’ll strengthen our strategic capability through laser focus on consumers motivations, trends, and the market landscape. You’ll lead and expand our brand insights programs to build a centre of excellence to shape recommendations, identify insights, and surface consumer needs throughout the organisation.

Your outstanding interpersonal skills, passion for brand strategy and insights, and ability to influence stakeholders will be key to your success. 

You’ll deliver 

  • Shaping and refreshing brand architecture, positioning, & experience strategies for NewDay’s consumer brands. 

  • Consulting on ad-hoc brand and communications opportunities from across the business, e.g. as part of the development of new product features, new customer communications or the development of customer journeys. 

  • Bridging commercial and product strategies (such as new propositions and features) and our in-house creative team, shaping the brand and messaging strategy to help craft compelling creative briefs and support creative opportunities. 

  • Leveraging external market and category trends, NewDay’s brand tracking, and customer research, creating a centre of excellence for always-on customer, category and brand insight to influence customer experience development and E2E positioning of our brands. 

  • Owning NewDay brands’ Trustpilot strategy & relationship as a key brand reputation channel, working with delivery teams to drive excellent Trustpilot scores for key NewDay brands and leveraging Trustpilot insights tools. 

What you’ll bring 

We need knowledge, experience + expertise in:  

  • Developing brand value propositions, messaging frameworks, brand and communications strategies, ideally with some experience earnt as a senior strategic planner within an advertising/creative agency environment. 

  • Developing & managing strategies for a diverse range of brands across a portfolio. 

  • Identifying and developing insights, building customer profiles, delivering research programs and brand performance tracking. 

  • Presenting to, persuading & influencing diverse stakeholder groups. 

And would love you to know or learn:  

  • How to navigate a regulated or financial services environment. 

  • Industry trends, keeping an eye on market dynamics, competitors, channels and amazing strategic or creative work. 

  • How to run Trustpilot strategies, as a key driver of brand reputation. 

  • Using UserZoom as an insights tool. 

Where next? Let’s talk about this role – Apply now or contact with any queries.  

About NewDay  

We help people move forward with credit and help our colleagues to move their careers forward too.  

We use our highly flexible, scalable, and multi-product digital credit engine to power over 120 million transactions every year. Our brands include Aqua, marbles, fluid and Bip. We partner with leading brands such as John Lewis, AO, Argos and DEKO.  

Over 5 million UK customers are supported by our award-winning customer service.  

At NewDay, we value all types of diversity. We’re an equal opportunity employer and believe that our differences create a vibrant, authentic working culture. We want all our colleagues to feel able to bring their whole selves to work. We don’t discriminate on the basis of age, physical or mental disability, gender reassignment, marriage and civil partnership, pregnancy and carer status, race (including colour, nationality, and ethnic or national origin), religion or belief, sex and sexual orientation. We make sure that every job is crafted to be inclusive and that people with disabilities or caring responsibilities can take part in the application and interview process. Tell us if you need accommodations: we’ll put reasonable adjustments in place to support you.  

Our dynamic NewDay culture  

We’re focused on what will drive impact in helping people move forward with credit. Our distinctive culture is geared to spark innovation and team working – with lots of open doors for development. Our customers can rely on us because we aim high, support each other, do the right thing and build for the future.  

We invest in our colleagues. On top of a strong market competitive salary, you get a bonus opportunity that matches the impact (delivery + values) you drive in your role. We also help you retire better with market leading pensions.  

At NewDay, #yourwellbeing matters: You get 26 days holiday and can buy up to 5 more after probation. Then you’ll get extra days as you build your career with us.  

NewWork, our flexible, hybrid working approach, helps you to manage your work/life balance - and even bolt on work time in other countries before or after your holiday. And when you’re in the office, you get free healthy breakfast, fresh juices, lunch, barista coffee etc.  

Our tax efficient green car and cycle to work schemes save you money (and help the planet).   

Ask your Talent Acquisition Partner to tell you more about any of our perks. 

We work with Textio to make our job design and hiring inclusive. 


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