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Segment Management Manager

Job No.: 492398
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Business Development, Management, Marketing, Product Development & Management

Responsibilities:

  • Conduct analysis on a regular basis, analyze customer demand for banking products and services, collect market information, gain insight into market trends, plan and manage strategies for each customer segment
  • Assist in regular customer behavior and business analysis of each customer segment, including but not limited to using various analytical tools to provide information on the segmentation and customer behavior changes
  • Assist in formulating and implementing the high and mid customer segment strategies, including sales scripts and training material, to achieve the business targets
  • Assist in the launch of various marketing promotions such as customer acquisition, cross-selling, up-selling, aiming to develop potential/high value customer segmentation, and to monitor the target achievement for each promotion on a regular basis
  • According to customer's needs and deepening of the product penetration, establish and recommend the product portfolio and pricing strategy for specific customer segment
  • Conduct post campaign evaluation and analysis; deliver timely and right cross-sell plan, closely align with external partner to maximize business result
  • Ensure the effective communication between departments in order to achieve targets for each initiative
  • Proactively working with product managers and channel management, aiming to improve customer revenue contribution, and ensure marketing management strategies are properly implemented
  • Working along the bank strategy and cross collaboration with partners, proactively recommend and review effective measures to improve revenue and achieve targets for the Bank

Requirements:

  • Degree or above in Business Administration, Marketing, Finance, Statistics or related disciplines;
  • 5 years or above experience in financial industry
  • A mature self-starter with strong drive, motivation and committed with good business sense and problem solving skills
  • Excellent communication and presentation skills with good command of both written and spoken English and Chinese, knowledge of Mandarin would be a definite advantage
  • Proficiency in MS Excel and Access

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