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Customer Analytics & Data Science Manager (Digital Sales)

Job No.: 499258
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Business Development, Strategic Planning, Project Management, FinTech

Responsibilities:

  • Develop and manage data and behavior-driven targeted marketing execution and customer contact strategies
  • Work closely with business units to identify opportunities and data/ digital innovations in driving digital sales through effective targeting and analyzing customer behavior
  • Assist business units in applying data science insights such as predictive model and customer segmentation in marketing campaign to drive business performance
  • Monitor digital business performance and deliver actionable insights and recommendations to improve campaign efficiency and end-to-end customer journey
  • Develop MIS report and presentation to evaluate campaign effectiveness and facilitate management decisions

Requirements:

  • Degree or above with major in quantitative, numerical science or related discipline
  • 3+ years' experience relating to data analytics and digital sales
  • Proficiency in SAS, SQL, Python or similar analytically oriented programming languages
  • Proficiency in Microsoft Office tools such as Excel and Powerpoint
  • Strong analytic skills, sensitive to numbers including website and performance analysis. Familiar with analytics tools, such as Google Analytics 4, Adobe Analytics
  • Experience in AI Decisioning or CRM platform, such as Pega, Salesforce is a plus
  • Knowledge in building dashboard like Tableau, SAS VA or any equivalent tools would be an advantage
  • Experience in Banking, Financial Services or FinTech industry preferred
  • A mature self-starter with strong drive, motivation, committed with good business sense and strong understanding of the personal banking market
  • Excellent interpersonal and communication skills with excellent written and spoken English and Chinese, knowledge of Mandarin would be a definite advantage

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