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Job Summary
Under the general direction of the associate director of Talent Acquisition, the Communications Specialist is responsible for developing and implementing effective communication strategies that promote the university’s and division’s mission, enhance its reputation as an employer of choice, and engage key audiences. This role includes creating compelling content across multiple platforms and collaborating with internal stakeholders to ensure consistency in messaging and branding. This position serves as a liaison between Talent Acquisition and other entities, both on and off campus, in support of the division’s commitment to the university’s integrated marketing, communications and strategic goals.
This position operates under established guidelines and direction, supporting project implementation, content development, and coordination. The role requires attention to detail, adherence to branding and accessibility standards, and the ability to manage multiple marketing projects in support of staff and Management Personnel Plan (MPP) recruitment efforts. This position works in close partnership with the University Communications and Marketing (UCM) team to ensure communications and marketing strategies and tactics are aligned with the university’s goals.
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Department Summary
The Human Resources (HR) department within University Personnel at Cal Poly leads workplace strategies that enable our approximately 3000 employees (staff, faculty and management) to thrive in their roles. Through traditional practices like recruitment, benefits, employee relations, information systems and performance management to strategic practices like professional development, organization development, workforce planning, and engagement, Human Resources is dedicated to cultivating the excellence of all employees.
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Key Qualifications
- General knowledge of employer branding and recruitment marketing concepts, including talent attraction messaging, employee value propositions, and content approaches specific to higher education employment audiences.
- Knowledge of or the ability to quickly learn institutional branding, visual identity, and accessibility standards, including the role of centralized UCM governance in approving and guiding marketing activities.
- Skill in adapting content and marketing assets to align with established brand standards, messaging frameworks, and accessibility requirements across digital and print platforms.
- Skill in coordinating marketing and communications projects within a matrix reporting environment, including tracking approvals, incorporating feedback from UCM, and supporting cross-functional initiatives.
- Ability to implement marketing initiatives under general direction while maintaining consistency with campus-wide brand strategy, recruitment priorities, and Human Resources objectives.
- Demonstrated customer service experience requiring a very high level of diplomacy and professionalism.
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Salary and Benefits
Anticipated Hiring Range: $58,200 - $73,812 per year
Classification Range: $54,840 - $79,896 per year
Factors in determining the appropriate compensation for a role include experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. The Anticipated Hiring Range referenced in the job posting is the budgeted salary or hourly range that the University reasonably expects to pay for this position. The Classification Range may be broader than what the University anticipates paying for this position, based on internal equity, budget, and collective bargaining agreements (when applicable).
Cal Poly offers a best-in-class benefits program, including health, dental and vision insurance, retirement participation in the Public Employees' Retirement System, and educational benefits for eligible employees. See our benefits website for additional information.
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Cal Poly
Cal Poly is a nationally-ranked public university located in San Luis Obispo, California, and known for its Learn by Doing philosophy. Each year more than 20,000 top-tier students come to San Luis Obispo to put knowledge into action, taking their learning outside the classroom as they prepare for careers in engineering, agriculture, science, business, humanities and the built environment. Cal Poly’s hands-on philosophy, small class sizes and close student-faculty mentorships result in graduates ready from day one to impact their communities, California and the world. For more information, visit calpoly.edu.
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Equal Opportunity and Excellence in Education and Employment
This position is open and available to all regardless of race, sex, color, ethnicity or national origin. Consistent with California law and federal civil rights laws, Cal Poly provides equal opportunity in education and employment without unlawful discrimination or preferential treatment based on race, sex, color, ethnicity, or national origin. Our commitment to equal opportunity means ensuring that every student and employee has access to the resources and support they need to thrive and succeed in a university environment and in their communities. Cal Poly complies with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, the California Equity in Higher Education Act, California’s Proposition 209 (Art. I, Section 31 of the California Constitution), other applicable state and federal anti-discrimination laws, and CSU’s Nondiscrimination Policy. We prohibit discriminatory preferential treatment, segregation based on race or any other protected status, and all forms of discrimination, harassment, and retaliation in all university programs, policies, and practices.
Cal Poly is a diverse community of individuals who represent many perspectives, beliefs and identities, committed to fostering an inclusive, respectful, and intellectually vibrant environment. We cultivate a culture of open dialogue, mutual respect, and belonging to support educational excellence and student success. Through academic programs, student organizations and activities, faculty initiatives, and community partnerships, we encourage meaningful engagement with diverse perspectives. As a higher education institution, we are dedicated to advancing knowledge and empowering individuals to reach their full potential by prioritizing inclusive curriculum development, faculty and staff training, student mentorship, and comprehensive support programs. At Cal Poly, excellence is built on merit, talent, diversity, accessibility, and equal opportunity for all.
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Supplemental Information
Satisfactory completion of a background check (including a criminal records check) is required for employment. Cal Poly will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Current employees who are offered positions on campus will be required to undergo a background check for any position where a background check is required by law or that Cal Poly has designated as sensitive. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.
The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
Cal Poly, San Luis Obispo is not a sponsoring agency for staff or management positions. Applicants for staff and management positions must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Positions are posted for a minimum of 14 calendar days.
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