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Assistant Vice President for Enrollment Management

Apply now Job no: 532280
Work type: Management (MPP)
Location: Monterey Bay
Categories: MPP, At-Will, Full Time, Student Services, On-site (work in-person at business location)

Classification:   Administrator III
Hours:  Full-time / 40 hours per week 
FLSA:   Exempt

Anticipated Hiring Salary Range:  $11,250 - 12,500* mo.
CSU Salary Schedule
*CSUMB provides pay scales representing its good faith estimate of what the university reasonably expects to pay for this position. The pay offered to a selected candidate will be determined on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, and CSU systemwide pay for comparable jobs.

Priority Screening Date:  October 11, 2023
Recruitment Status:  Open Until Filled


California State University, Monterey Bay is a mid-sized university in California’s Central Coast that grants undergraduate and graduate degrees. Powered by an inspiring Founding Vision Statement, CSUMB is part of the nation’s largest four-year public university system, California State University, which educates nearly 460,000 students every year. 

With a vibrant, diverse student body of over 7,000 students, CSU Monterey Bay is both a Minority Serving Institution and a Hispanic Serving Institution. Our staff and faculty transform students’ lives with a focus on student success and engagement through experiential learning, service learning, and a strong emphasis on multicultural and global perspectives. CSUMB’s sustainability goal is to be carbon neutral by 2030. 

The university’s Strategic Plan prioritizes inclusive excellence through recruiting and investing in developing a diverse body of faculty, staff and administrators. Many appreciate living and working close to the shores of beautiful Monterey Bay, with easy access to recreational areas from Big Sur to Santa Cruz. Nearby opportunities for collaborative research include working in the Monterey Bay National Marine Sanctuary and Silicon Valley, and with colleagues at local research universities, including UC Santa Cruz and Stanford University.

As one of the 23 campuses in the CSU system, CSUMB offers excellent benefits, including access to below-market-rate rental housing on East Campus, and competitive salaries for faculty and staff. With proximity to the San Francisco Bay Area and San Jose, opportunities for faculty, staff and students are as endless as the shores of the nearby Pacific Ocean.


Under the direct supervision of the Vice President for Enrollment Management & Student Affairs, the Assistant Vice President for Enrollment Management oversees undergraduate admissions and recruitment, financial aid, early outreach, registrar and the cross-functional teams to support campus-wide enrollment management.  The Asst VP is responsible for providing strategic direction in these areas and assuring that managers and directors of each area complete the tactical work to achieve the goals of the Enrollment Services. The Asst VP will be conducting strategic analyses and execution across campus resulting in a direct impact to CSUMB’s enrollment and process and targets. 

The Assistant VP serves as the main conduit for information, innovation and problem resolution between Enrollment Management and the other divisions of the University.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:

  • The AVP leads the campus efforts to identify, recruit, enroll, retain and graduate a diverse student body in alignment with the campus mission, the president’s goals, enrollment targets, forecasted enrollment trends and fiscal requirements.
  • Under the direction of the Vice President for Enrollment Management & Student Affairs and in collaboration with various departments and Deans, Associate Deans, Associate Vice Presidents, and other campus leaders to develop short- and long-term plans and meet strategic enrollment objectives.
  • The AVP is responsible for the leadership, management, planning, administration, direction and evaluation of the Enrollment Management units which serves prospective students, applicants, enrolled students, family members, faculty, staff, alumni and community partners.
  • Leads enrollment planning efforts by working closely colleagues across the university and community partners to develop, implement and modify a multi-year strategic enrollment management plan with associated strategies to achieve the university's qualitative and quantitative enrollment goals and objectives at the campus, college, department and program level
  • Evaluates effectiveness of the multi-year enrollment strategies and continuously modifies to assure the most impactful, cutting edge and benchmarked initiatives are deployed using a data-centric approach.
  • Collaborates with Academic Affairs, Student Affairs and Administration & Finance to ensure a coordinated campus culture that is student-centered, strategy focused, evidence-based and consistent with CSUMB’s diversity values.
  • With the vice president, formulates metrics, policies and procedures for establishing and achieving objectives in student recruitment, admissions, marketing, communications, registration, financial aid, testing, retention and graduation
  • Collects and leverages data and analytics to inform enrollment management decision making in strategy and all aspects of operations
  • Cultivates, develops, and maintains relationships with counselors and other key liaisons at regional high schools and community colleges.
  • Collaborates across divisions to design and offer recruitment events at regional high schools and community colleges, and on the campus.
  • Finds opportunities to amplify the existence and impact of academic programs offered at CSUMB.
  • Identifies cross-divisional partners and liaises with them to leverage and amplify outreach and recruitment efforts.
  • Collaborates with campus partners in enrollment marketing to build brand awareness and applications with colleges, academic programs and co-curricular offices while presenting to and engaging diverse prospective student markets, their families and their high school/community college personnel.
  • Leads efforts to establish positive working relationships with high school, community college and community partners and initiatives.
  • Serves on appropriate university committees as necessary.
  • Represents the university to prospective and current students and parents.
  • Assures a comprehensive training plan for staff is developed, implemented and assessed in Enrollment Management
  • Represents the university at appropriate professional organizations

Other Functions:

  1. Performs other duties and special projects as assigned by the Vice President for Student Affairs.


Through knowledge of administrative practices within a student affairs environment; of student services, including enrollment management and student retention models and practices; organizational development; working knowledge of personnel and fiscal administration and working knowledge of computer applications in Student Affairs administration. 

Thorough knowledge of modern management and administrative techniques related to the development and implementation of appropriate methods of work planning, scheduling, and coordination.

Ability to reason logically to analyze and solve organizational and managerial problems; ability to plan, coordinate and independently implement administrative decisions.  Ability to prepare and present oral and written reports which are clear, concise and comprehensive; ability to interpret and apply complex policies and procedures.  Ability to establish and maintain cooperative working relationships with a variety of officials and co-workers, with an awareness of and sensitivity to the educational goals of a multi-cultural population (cross-cultural experience and/or training preferred).

Proficiency in the use of personal computers, including appropriate software.

Strong management, interpersonal, and communication skills, including ability to work effectively with people of diverse backgrounds and ability to collaborate across organizational lines.

Ability to plan, organize, administer, develop and implement strategies and policies and apply good judgment in proposing or implementing solutions.

An understanding of and commitment to diversity and the mission of the University.

Ability to develop and manage budgets in a complex, multi-task environment.

Ability to promote and maintain good working relationships with campus faculty and staff, other CSU campuses and other institutions.

A commitment to using technology to deliver services to students.

Ability to manage and provide guidance for institutional change and in developing innovative solutions to serve institutional needs.

Ability to communicate complex information and work collaboratively with university administrators, faculty, staff, students, and community and academic partners outside the institution.

Participate in the development and implementation of goals, objectives, policies and priorities for advancing the vision of the university as set forth by the President.

Ability to facilitate group participation, consensus building and foster employee development through coaching, counseling, and training.

Confer with and advise department and campus management on related policies and procedures; provides guidance in resolving issues, conducts research to find alternative solutions, and in the implementation of recommendations.


Equivalent to a master’s degree AND six (6) years of experience in one or more enrollment management or corporate marketing required. Additional experience may be substituted for up to two years of education on a year for year basis. Demonstrated fiscal administration skills including overseeing budgets, developing budget proposals and reconciling expenditure reports. The ability to effectively tell a compelling story. Demonstrated ability to collaborate with colleagues at all levels within the organization and establish positive working relationships with internal and external partners.

Demonstrated knowledge of and/or experience in:

  • Best principles and practices in the essentially interrelated areas of marketing, recruitment, admissions, and enrollment management;
  • Current trends, locally, regionally, and nationally related to student recruitment and enrollment management;
  • Researching and planning processes (e.g., analytical methods and techniques; needs assessment methods, strategic planning principles, project management principles and practices);
  • Supervisory principles;
  • Budgeting principles and practices;
  • Applicable Federal, State, and local laws, rules, regulations, codes and/or statutes; and
  • Root causes and consequences of under-representation and underserving of minoritized populations in higher education, and best practices for overcoming them.


Ability to lead a diverse staff in a cross-functional, technologically enhanced environment.  Familiarity with the use of enrollment database systems.  Superior communication and organizational skills. Knowledge of policies, procedures and processes related to enrollment services. Ability to work effectively and interdependently in a diverse university environment.  Demonstrated understanding of financial aid leveraging strategy to recruit and support new enrollment. Demonstrated success in developing and carrying out assessment of strategic goals. Demonstrated effective verbal and written communication skills including ability to present complex information in understandable formats. Working knowledge of relevant software applications including desktop software, database systems, imaging technology, CRMs (preferably Salesforce) and enterprise student administration systems.

Demonstrated ability to research and analyze complex information. Ability to communicate with constituents in an engaging, impactful, positive, professional and respectful manner. Demonstrated ability to develop positive working relationships with administrators, staff, students, faculty and general public. Demonstrated ability to be successful in a fast-paced and detail-oriented environment. Assures compliance with appropriate state, federal and institutional policies, as well as professional ethics standards, in all areas of functional responsibility.

Technical fluency with Oracle/PeopleSoft, CSU Common Management System or equivalent student information system; Microsoft Office Professional Suite, and Google mail and calendaring programs. 


All offers of employment are contingent upon the successful completion of a background check (including a criminal records check).

  • The person holding this position is considered a “mandated reporter” under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083  as a condition of employment.
  • This position will have a duty to report to the Campus Title IX Officer information pertaining to victims of sex discrimination, sexual harassment, sexual misconduct, dating/domestic violence, and stalking as required by CSU Executive Order 1095.
  • This position is required to comply with confidentiality requirements outlined in the Department of Education’s Family Educational Rights and Privacy and California’s Educational Code Chapter 13 regarding sensitive student issues.
  • This position has a been designated as a sensitive position with:
    • responsibility for the care, safety and security of people (including children and minors), animals and CSU property
    • access to, or control over, cash, checks, credit cards, and/or credit card account information 
    • responsibility or access/possession of building master or sub-master keys for building access
    • access to and responsibility for detailed personally identifiable Level 1 confidential information about students, faculty, staff or alumni that is protected, personal or sensitive as defined in the CSU Information Security Data Classification Standards
    • control over campus business processes, either through functional roles or system security access
    • responsibility for operating commercial vehicles, machinery or equipment that could pose environmental hazards or cause injury, illness, or death
  • This position is designated as a Campus Security Authority (CSA).  The position is required to participate in training at the direction of the Clery Director and must also promptly report allegations of reportable crimes according to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, its accompanying regulations; the California State Education Code, Chapter 15.5, of the Donahoe Higher Education Act, Section 67380; and the California State University system-wide policy, Code EO 1107.
  • Must possess and maintain a valid license to drive in the State of California, pass the Defensive Training Class, and be insurable under the University's liability coverage.
  • May require occasional evenings and/or weekend work.


Office environment with standard equipment and tasks.  The position requires working at a computer and desk for extended periods of time.  May require travel between campus offices and off-campus locations. 

The health and safety of our students, faculty, and staff remain our highest priority. While on campus, students, faculty, staff, and the community will be expected to follow all campus safety mandates.  


This is a management-level position with an attractive benefits package, which includes: a vacation accrual rate of 16 hours per month; an excellent choice of medical, dental, and vision insurance; long-term disability coverage; life insurance; educational incentives; membership in the California Public Employees Retirement System (CalPERS); and 14 paid holidays a year. For further information, please visit Employee Benefits Summary. As a perk, the University Corporation at CSU Monterey Bay provides access to affordable campus housing based on availability; visit Schoonover Employee Housing for more information.


For full consideration, applicants must complete the required online application prior to the priority screen date found at Careers at CSUMB. Application submissions received after the application screening date will be reviewed at the discretion of the University. Materials submitted become the property of CSUMB and will not be returned.

CSUMB is not a sponsoring agency for staff or management positions.

Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting Human Resources at (831) 582-3389 or All employees must be eligible for employment in the U.S.


CSUMB hires only individuals lawfully authorized to work in the United States and is an E-Verify employer. In compliance with federal crime awareness and campus security legislation, including the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics, you can view the notice of availability and access the Cal State University, Monterey Bay annual security and fire safety reports at

CSUMB is a smoke and tobacco-free campus.


CSUMB is an Equal Opportunity employer seeking to recruit and support a broadly diverse community of faculty and staff. We value and celebrate diversity in all its forms and strive to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. We consider qualified applicants for employment for their anticipated contributions and without regard to race, color, religion, national origin, age, gender, gender identity or expression, sexual orientation, genetic information, medical condition, pregnancy, marital status, veteran status, or disability.

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