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Senior Marketing Executive, Attractions (Temp) - 6 months

Apply now Job no: 494354
Work type: Temporary
Location: Marina Bay Sands
Categories: Marketing

JOB SCOPE

The Senior Marketing Executive, Attractions, is results driven, objective oriented and a key facilitator of the property’s Destination Marketing team.

Stakeholder Relationships

The individual works closely with the operations leadership of the attractions at Marina Bay Sands, including ArtScience Museum, SkyPark, Sampan Ride and Digital Light Canvas, as well as executing integrated promotions including non-gaming entertainment, spa, food & beverage, MICE and sales.

Summary of Key Responsibilities

The Senior Marketing Executive will play a key supporting role in the development and implementation of the marketing plans of ArtScience Museum primarily, to promote the venue and their activities in order to drive visitation.

  • Plan, develop, implement, and evaluate marketing campaigns and promotions to drive awareness and visitation
  • Interface with Creative, eCommerce, Social Media and Communications departments to develop and produce integrated marketing & promotional campaign materials and other sales/marketing tools for target markets
  • Collaborate with internal business units, media agencies, external partners and vendors to develop and implement effective strategies and campaigns
  • Work with ArtScience Museum’s Programmes team to drive aggressive attendance to events
  • Develop and collaborate with Sponsorship department and external partners to drive awareness and visitation
  • Work with eCommerce team to update ArtScience Museum website with exhibition, programmes and event details on a weekly basis
  • Develop, manage and oversee the execution of ArtScience Museum’s communication collaterals, including on-property collaterals
  • Assist in management of marketing budget and forecast reports and ensure expenditure drives business objectives.
  • Tracking and analyzing of daily ticket sales
  • Providing marketing support for SkyPark, Sampan and Digital Light Canvas, if required.

 

JOB REQUIREMENTS

Experience

  • Proven track record of at least 4+ years of marketing, including advertising & promotion and demonstrated campaign/promotion management success.

 

Competencies

  • Excellent verbal and written communication skill (English and Mandarin preferred)
  • Interest in museums will be an advantage, but not mandatory
  • Independent, results-oriented creative thinker.
  • Strong executional, time-management and prioritization skills, with ability to pay attention to details and multi-task
  • Able to operate within tight deadlines under high pressure situations.
  • Confident and flexible to work with various stakeholders with the ability to appreciate each business unit’s varied objectives, audience and required support
  • Solid interpersonal communication and written skills

 

Education & Certification

  • Bachelor’s degree in Marketing or Business

Advertised: Singapore Standard Time
Applications close:

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