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Assistant Manager (eCommerce)

Apply now Job no: 494358
Work type: Full-Time
Location: Marina Bay Sands
Categories: Marketing


Customer Experience linked to the site experience

  • Identify gaps, refresh and request the creation of cross-channel marketing assets (e.g., video highlights, static images, 360 virtual tours) for website and mobile APP
  • Understand key drivers of growth and factors impacting web performance both positively and negatively.
  • Produce pages with specific marketing goals. Thinking of how best to achieve these goals and as always, AB testing and measuring results.
  • Lead and oversee execution-focused workstreams that cross multiple teams within the organization, including marketing and product teams
  • Understand the customer: report on and follow through on the improvement of key drivers of customer conversion (UI, bugs, site features, etc.), including customer satisfaction and attrition (dropout rate, funnel analysis, NPS)
  • Actively investigate known or suspected issues of conversion breakdown from outside sources, including visitor notes, bug reports, research, and customer feedback
  • Working with cross-functional teams to perform site tear-downs and conduct analyses to identify ways to improve the performance of the site and provide a positive experience
  • Improve customer experience efforts through activities such as OpinionLab to resolve customer facing issues acting as the Voice of the Customer
  • Facilitates ongoing AB testing activities to improve overall website conversions.

Reporting and Analysis

  • Daily monitoring of key site metrics (visitors, engagement, conversion, channel & LoB performance etc.) and develop/implement performance improvement and optimization plans
  • Monitor, analyze and diagnose site issues through GA and raise site issues/booking issues
  • Track and report on internal search, pricing and checkout issues and provide reports on errors encountering on site

Job Requirements

  • Minimum 3+ years industry experience (travel or consumer e-commerce preferred) with a consistent track record of success
  • University Degree (Masters degree a plus)
  • SME with Microsoft Excel and PowerPoint and proven experience in modeling, analysis, research, and presentation creation
  • 3+ years experience working with data analysis and tools including (Google Analytics, Tableau, VWO, Dynamic Yield, etc)
  • Experience measuring the performance of online marketing channels including SEM, SEO, Affiliate, Display, Email and Metasearch campaigns and strategies
  • Experience with developing business cases to feed into agile product management workstreams
  • Ability to successfully define and deliver complex projects end-to-end with positive return on investment, from business case through deployment

Advertised: Singapore Standard Time
Applications close:

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