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Manager (Customer Data Analytics)

Apply now Job no: 497986
Work type: Full Time
Location: HarborFront Office
Categories: Casino Management, Analyst



Marina Bay Sands is the global benchmark for integrated resort development.  We are committed to creating unforgettable memories for our guests and challenging the conventional thinking in the hospitality industry.

The sheer amount and variety of existing and new data collected in integrated resort industry is unprecedented. As this growth continues, so do the opportunities to capture the most value and meaningful insights from data and turn them into competitive advantages.

We are seeking a Manager of Customer Analytics to join the Casino Analytics and Optimization team in Marina Bay Sands. The Customer Analytics team is a small yet highly autonomous group within the Casino Analytics and Optimization function.  The team collaborates closely with the Sales, Marketing, IT, Digital, and Strategic Planning functions to apply advanced analytics to generate value-creating insights from big data.

Job Responsibilities

The team is tasked with developing creative approaches to data sourcing, deriving new variables and factoring in qualitative insights to deliver high-impact business solutions.

Key areas of focus, include: 

  • Leverage customer data and analytics to acquire, develop, and retain high-value customers more profitably and effectively
  • Work with the casino sales team to optimize structure, communication, and coverage
  • Develop a robust behavioral and needs-based segmentation to create more relevant, actionable, and personalized campaigns, offers, and engagements 
  • Collaborate with the marketing technology team to enhance CRM and real-time rules capabilities


  • Apply advanced analytics, modelling and machine learning on patron behavior, CLV prediction and profitability analysis.
  • Enhance our 360° view of our most valuable guests and create actionable segmentations of patrons across the entire Integrated Resort.
  • Work closely with Sales and Marketing departments to:
    • Monitor the business and highlight trends and opportunities.
    • Translate modelling results and segmentations into business strategy via data/dashboards with impactful visualization.
    • Design data-driven personalized offers and A/B testing.
    • Evaluate the effectiveness of our marketing strategies.
  • Work closely with Business Intelligence, data warehouse, IT and smart IR teams to implement analytical solutions.
  • Lead a team of high performing analysts to deliver excellent results and coach junior team members.


  • Degree in Business/Marketing Analytics, Applied Mathematics, Statistics or other related analytical fields.
  • At least 5 years of hands-on experience in analytics required.
  • Experience in customer analytics from management consulting, Finance or E-commerce Industries preferred.
  • Experience building and implementing predictive models and machine learning preferred.
  • Experience leading a small analytics team will be an added advantage.
  • Casino related experience is a bonus but not compulsory.
  • Programming skills using analytical tools such as Base SAS, SAS EG, SQL, R or Python is required.
  • Highly proficient in data visualization tools, such as Tableau.
  • Strong logical thinking, data analysis and problem-solving skills.
  • Excellent communication and presentation skills.
  • Passionate about data, customers, and building your career with Marina Bay Sands.

You agree that it is a condition of employment that you adhere to and abide by all rules, regulations, policies and procedures including without limitation the rules of conduct of the Company.

Advertised: Singapore Standard Time
Applications close:

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