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Analyst, Database Marketing

Apply now Job no: 498057
Work type: Full Time
Location: Marina Bay Sands
Categories: Casino Management, Analyst

JOB SCOPE

Job Responsibilities

Database Marketing team is the unique team that successfully bridge marketing operation, customer data, advanced analytics, and information technologies to support dynamic offers/promotions/events, generate behavioral insights and on flight decision-making. Together with the impactful strategy proposal and the end-to-end execution, the team optimize the marketing campaign efficiency and associated revenue driven through different business units of the entire Integrated Resort (IR).

The teams’ main responsibilities cover the following:

  • Navigate and summarize from various database to uncover the key patron behavior and market trend to fulfill dynamic marketing campaign objective and to propose the action plan
  • Build the personalized campaign target list based on different strategy proposal and action plan for best estimated response rate and revenue return.
  • Manage campaign and its communication process from end to end with strong commitment that the entire execution fulfills the compliance requirement
  • Track campaign response with timely report to establish the common understanding and feedback between various operation department on progress
  • Conduct In-Depth post campaign performance analysis to consolidate success factors and to give recommendations on how to optimize the marketing efforts in future
  • Build and maintain dashboard to showcase the key marketing initiatives trend, achievements and insights that supplement the operation and analytics objective
  • Responsible for the development and maintenance of key Database System and process flow automation with tools such as SAS/SQL.
  • Perform advanced analytics with machine learning tools to deep dive patron behavior and build statistical model for patron segmentation, predictive analysis, etc.
  • Work with cross departmental business units to provide data support to drive effective CRM engagement

JOB REQUIREMENTS

  • University Degree in Marketing, Statistics, Information Technology, Computer Science, Business or other related fields
  • 2-4 years of database marketing and/or analytical experience in the hospitality and/or gaming industry preferred
  • Hands-on practice experience in SAS Data Transformation and Analytics, Relational Database SQL Query and Excel Pivot Table is essential.
  • Extensive knowledge of customer relationship management, campaign management, patron profiling and behavior analysis.
  • Working knowledge of SMS Online Broadcasting, Dashboard Tools (e.g. Tableau) and Advanced Analytical experience preferred.

 

You agree that it is a condition of employment that you adhere to and abide by all rules, regulations, policies and procedures including without limitation the rules of conduct of the Company.

 

It is the Company’s preference to hire individuals who are fully vaccinated. If you are not fully vaccinated but have:

  • Begun the vaccination process and are awaiting the 2nd/3rd vaccination appointment, or are within the 14 day period prior to being classified as fully vaccinated; or
  • Are certified to be medically ineligible for vaccination against COVID-19 by a medical professional;

Please present proof of the above. Your understanding and support is much appreciated.

Advertised: Singapore Standard Time
Applications close:

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