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Lead/ Senior Lead, Marketing & Communications (Digital & Marketing Automation)

Apply now Work type: Permanent, Full-time
Location: Singapore
Categories: Global Operations

About EDB

The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.
For more information on EDB, please visit 

About Marketing & Communications

You will be part of a dynamic team shaping the future of Singapore's economic development. You will undertake the development and implementation of EDB’s global marketing & communication to reach and engage our audiences & customers in EDB’s key markets which include Singapore, Japan, North America and the European markets. 
Your roles and responsibilities will include:
  • Work closely with the sales team to understand their business needs and challenges 
  • Build and recommend data strategies for EDB’s marketing automation programmes (including data cleaning, improving data quality and maintenance) 
  • Build and scale marketing automation processes to do effective lead management for the organisation
  • Manage the organisation’s marketing automation platform, which includes putting in place nurture streams and optimising the lead scoring model
  • Achieve integration between the marketing automation and CRM systems 
  • Collaborate with your team mates to manage other marketing channels to deliver collective market-based performance outcomes

The annual deliverables for this role include:

  • Data governance and lead management plan
  • Campaign review and optimisation
  • Implementation of approved activities in-market
  • Day-to-day project and timeline management
  • Content and asset creation 

Qualified Senior Lead candidates will have added mentoring responsibilities within the team.

The successful candidate should have/be:

  • Degree in relevant disciplines
  • 4 – 6 years of Marketing Communications Experience in either B2C of B2B environments for Senior Leads. Candidates with lesser years of experience may be considered for the Lead role.
  • Good track record and experience with marketing automation technologies and platforms (such as Eloqua, Hubspot, etc) and CRM integration (such as Salesforce, Microsoft Dynamics, etc)
  • Strong analytical skills, with the ability to identify business questions, analyse data, draw conclusions, and develop actionable recommendations
  • An understanding of what data points can be collected within the digital world and how digital marketing performance can be measured
  • Experience using statistical techniques and/or tinkering with programming languages would also be extremely beneficial
  • Impeccable attention to detail and very strong ability to convert complex data into insights and action plans
  • Keen ability to visualize data through graphing/ charting/ information display skills
  • Execution excellence with a focused eye on managing timeline
  • High proficiency in Excel and other visualisation tools/dashboards
  • Excellent presentation and written skills
  • Singaporean 

We regret that only shortlisted candidates will be notified.


Advertised: Singapore Standard Time
Applications close: Singapore Standard Time

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Last updated: Dec 13, 2017