Senior Lead - Brand (Customer Experience & Marketing)
Apply now Work type: Permanent, Full-time, Permanent
Categories: Marketing and Facilitation
You will be part of a dynamic team shaping the future of Singapore's economic development. The EDB Customer Experience & Marketing team undertakes the development and implementation of EDB’s global marketing and communication strategies to reach and engage our international business audiences and stakeholders in EDB’s key markets. The Brand team is responsible for the translation of EDB’s business and marketing objectives into branding strategies and work plans.
The role of Lead/Senior Lead for Brand oversees the execution of EDB’s branding efforts, centred around the translation of a unified national brand, “Brand SG - Passion Made Possible”, to EDB’s business audience. Brand SG was launched in August 2017 and is now jointly developed by EDB, the Singapore Tourism Board and the Ministry of Communications and Information.
The responsibilities for this role include:
Appointing and managing EDB’s appointed marketing agencies (e.g. creative, media, production and digital agencies) and collaborating with other functional teams within EDB (e.g. digital, public affairs, content) to deliver global brand campaigns across multiple channels
Measuring and reporting campaign effectiveness through working with media agency and research/branding agency
Working closely with Brand SG’s key government agency partners STB and MCI to advance shared agenda and work plan
Driving adoption of Brand SG amongst other relevant government agencies
Brokering win-win Brand SG partnerships with private sector companies
Developing a suite of Brand SG assets and toolkits
Fostering brand governance for both Brand SG and the EDB brand
Providing brand counsel to internal EDB stakeholders, including the application of Brand SG
Stakeholder Management & Reporting
Communicating clearly and effectively with EDB’s senior management, partners and other key stakeholders on developments in Brand SG
Tracking of KPIs, ROI and budget
Qualified Senior Lead level candidates may have added mentoring responsibilities within the team.
The successful candidate should have/be:
A degree in relevant disciplines including, but not limited to Mass Communications/Marketing/New Media/Humanities
4 – 6 years of experience in a marketing agency role or a corporate/government-side marketing communications/corporate communications role
Candidates with less years of experience may be considered for a Lead role
A demonstrated ability to apply digital marketing best practices to amplify the brand
Execution excellence with a focused eye on managing timelines
Integrated thinking across channels and stakeholders
A keen ability in fostering strong partnerships with stakeholders for success
We regret to inform that only shortlisted candidates will be notified.
Advertised: Singapore Standard Time 24 Dec 2018
Applications close: Singapore Standard Time
25 Mar 2019
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