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Service Designer, Product Innovation by Experience

Apply Now Work type: Permanent, Full-time
Location: Singapore
Categories: Marketing and Facilitation

About EDB

The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore. For more information on EDB, please visit www.edb.gov.sg


About The PIX Team And The Role

The Product Innovation by Experience (“PIX”) team is home to EDB’s design team and collaborates with other business units to tackle both internal, and client-facing problem statements using design-led approaches. Our vision is to craft meaningful & compelling human experiences, which shape Singapore, its economy and EDB.

They Strive To Uphold These Values

  • Progress over perfection, People over Processes, Outcomes over KPIs
  • Design for the right problem before designing things right
  • We are design partners, not service providers. We work alongside to achieve shared outcomes
  • A picture is worth a thousand words
  • Listen, question, build, test and iterate collaboratively


The PIX team is looking to hire a Service Designer (“the officer”) to be a part of a team designing EDB’s future product offerings. This officer should have good interpersonal skills, strong stakeholder management skills, clarity in communication, a sharp analytical mind, and astute design judgements.


Key Responsibilities Will Include

  • Conducting customer and product discovery interviews, through facilitating and planning workshops and other design-centric methods, to identify strategic points of leverage.
  • Prototyping to create artefacts like customer journeys, service blueprinting to help visualise and communicate ideas to stakeholders and non-design folks.
  • Synthesizing across channels and touchpoints, understanding how different actors & systems and interact to impact the end-to-end service, and recommend design interventions according to the existing constraints, and with the respective key decision-makers.
  • Collaborating with multidisciplinary teams which may include Product Owners, Policy, Legal, Data, Engineering, etc. and advocating for human-centric decision-making in your projects and team members.



  • Relevant qualifications and/or experience in service design, research, UX design, behavioural science
  • At least 2-3 years in relevant role in consultancy or similar B2B, G2B industries
  • Ability to drive cross-functional collaboration to transform customer experiences, exhibiting communication skills, community collaboration, and providing leadership and guidance on design processes.
  • Strong stakeholder management skills, including facilitating decisions.
  • Strong systems thinker and effective executor. Can think big picture and start small
  • Singaporean

We review applications and interview on a rolling basis. Applicants can expect to receive an application outcome within 8 weeks of application date.

Advertised: Singapore Standard Time
Applications close: Singapore Standard Time

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