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Manager/Senior Associate, Brand (1 year Contract)

Apply Now Work type: Contract, Full-time
Location: Singapore
Categories: Marketing and Facilitation

About EDB

The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.


For more information on EDB, please visit www.edb.gov.sg


About the Brand role

You will be part of a dynamic team shaping the future of Singapore's economic development. The EDB Brand Marketing and Communications division undertakes the development and implementation of EDB’s global marketing and communication strategies to reach and engage our international business audiences and stakeholders in EDB’s key markets. The Brand team is responsible for the translation of EDB’s business and marketing objectives into branding strategies and work plans.


The role of Manager/ Senior Associate, Brand assists with the execution of EDB’s branding efforts, centred around the translation of a unified nation brand “Brand SG -  Passion Made Possible”, to EDB’s business audience.


You will work as part of the team, with Senior Manager and external agencies to develop, drive and execute a bold and sound brand strategy that positions Singapore as desirable business destination.


The key responsibilities for this role include the following work streams:




Brand Campaign

  • Manage integrated brand campaign across paid, earned, owned and partner channels
  • Localise the campaign in our key markets including Germany, Japan, Singapore, UK and the US. This would include working with international markets colleagues to integrate campaign messaging within their plans



Brand Tracking

  • Work with appointed research agency to execute primary brand health study that informs Singapore’s international perception vis-à-vis our competitors, and to put forth relevant recommendations for the brand and campaign strategies anchored on these insights
  • Develop a brand tracking framework to measure the effectiveness of EDB’s branding efforts internationally



Brand Assets & Guardianship

  • Develop and govern a suite of Brand SG and EDB assets and toolkits including visual assets, design templates, merchandise to build brand awareness and drive brand proliferation and love
  • Appoint and manage various agencies/ publishers/ creators on the creation of these assets and toolkits
  • Perform brand guardianship role to ensure accurate application across EDB and partner touchpoints  



The successful candidate should have/be:

  • Relevant qualification/disciplines including, but not limited to Marketing, Mass Communications, New Media, Humanities
  • Minimum 4 years of experience in a marketing agency or a corporate/government-side marketing communications/corporate communications role
  • Strong project management skills and execution excellence
  • Strong analytical skills
  • Integrated thinking across channels, with a keen ability in fostering strong partnerships with stakeholders for success
  • Resourceful and independent, able to deliver quality work with limited supervision
  • Singaporean


We review applications and interview on a rolling basis. Applicants can expect to receive an application outcome within 8 weeks of application date.

Advertised: Singapore Standard Time
Applications close: Singapore Standard Time

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