About EDB

The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global center for business, innovation and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.

For more information on EDB, please visit www.edb.gov.sg

Overall Responsibilities:

• Responsible for overall marketing activities in Greater China, including branding, digital, social, content, events, media and partnerships
• Manage budgets and headcount of the China Marketing team, including hiring relevant team members and nurturing them to help them deliver their best
• Develop and implement comprehensive marketing and funnel development strategies that that are closely aligned with HQ and Greater China sales team's priorities
• Build constructive relationships and strategic partnerships with internal stakeholders such as Enterprise Singapore and EDB's regional sales team
• Appoint and manage vendors and agencies (paid, digital and marketing) both in China and Singapore to ensure that desired outcomes are delivered effectively
• It's all-hands-on-deck. You'll need to be both strategic and executional - from leading the development of long-term strategies for the team while also directly executing online and offline campaigns and projects alongside with your team.
• Some level of admin work required - procurement, finance, IT security reviews, office facilities management etc

Detailed responsibilities: 

#1 WeChat, Website and Content

• Work with your Content Manager to create a relevant content strategy across WeChat, Website and other relevant social channels in China
• Empower and enable the regional sales team with relevant content and collaterals to promote the use of WeChat Official Account as part of client engagement
• Edit and vet content/video pieces, as well as speeches delivered by regional sales team or other EDB representatives for in-market events
• Identify and execute relevant content partnerships to drive amplification of key messages and awareness of Singapore as an investment designation in priority sectors
• Work with the digital vendor to set up, refine and optimise WeChat social CRM tool to drive content performance on WeChat Official Account
• May be required to represent EDB to interview company executives for content development, or be interviewed by paid media partners

#2 Events and Partnership Development

• Work with your Events and Partnership Manager to identify key partners to collaborate with, and develop annual event calendar
• Cultivate and build up a network of ecosystem partners that may include consultancies, advisories, media, associations, key accounts, SG companies etc.
• Forge mutually beneficial partnerships that are in line with overall marketing objectives which could be in the form of content, event, referrals and resource sharing
• Support your team in the execution of online and offline events
• May be required to represent EDB in hosting events or speaking at public forums

#3 Media Partnership

• Work with the appointed media agency to develop relevant media buy strategies for campaigns and events
• Work directly with selected trade media or associations to develop strategic and holistic partnerships cutting across content, events and lead acquisition
• Cultivate relevant and selected media in China to influence them to collaborate with EDB in a strategic manner

#4 Lead Funnel Development

• Design and execute lead generation and nurturing campaigns segmented by industries and buyer personas that will meet measurable targets
• Work with the digital vendor to set up and refine marketing automation tactics (e.g. A/B testing, user journeys, segmented content strategy)
• Track lead management process from generation, nurturing to handover to sales team, including regular check-ins with regional sales team to ensure lead funnel is compatible with sales strategy and priorities

To meet the challenges of this role, you must have/be: 

• A university degree in marketing, business or relevant discipline
• Minimum 8 years relevant working experience. Candidates should have proven track record working in similar capacity within the Greater China marketing landscape
• Results-oriented, with high level of initiative, drive and resourcefulness
• Fast and independent learner who can learn on-the-job and deliver quality work with limited supervision
• Strong interpersonal skills to collaborate well with different stakeholders
• Able to manage multiple projects while keeping to deadlines
• Fluent in written and spoken Mandarin to effectively nuance our in-market messages

It would be preferred if candidate has the following:

• Strong familiarity and prior knowledge of Singapore 
• Work experience in B2B/ G2B marketing

We review applications and interview on a rolling basis. Applicants can expect to receive an application outcome within 8 weeks of application date.