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National Marketing Specialist Out of Hospital

Apply now Job no: 538637
Work type: Full time temp
Location: Corporate Services - QLD Metropolitan, Corporate Services - VIC Metropolitan, Corporate Services - NSW Metropolitan
Categories: Marketing

  • 12 month, full-time fixed term contract  
  • Brisbane, Sydney or Melbourne location
  • Grow your career with Australia’s largest health care provider

The Opportunity

The Out of Hospital Marketing Specialist is responsible for executing marketing plans and activities for Ramsay Health Care Out of Hospital services and brands nationally, in line with the group marketing strategy to support growth.

Working closely with the National Marketing Manager and key stakeholders, the role will develop and leverage marketing communication materials to promote services nationally across our brands Ramsay Health Plus, Ramsay Connect and Ramsay Mental Health. The role ensures marketing activities in each region align with the Ramsay brands, overarching service propositions and Ramsay Health Care hospital marketing strategy, as directed by the National Marketing Manager. The role is a combination of planning and executing overarching brand work and local area marketing, ensuring variety day to day. 

You will be primarily responsible for:

  • Growth strategies to promote the Ramsay out of hospital brands and related services
  • Implementation of national, regional and local marketing, advertising and communication campaigns for Ramsay out of hospital services and facilities
  • Preparing and executing launch plans for new site openings
  • Researching and analysing consumer needs to identify marketing opportunities
  • Contributing to the planning and coordination of national campaigns, including coordinating collateral, required content and events for different audiences and modifying content locally (where required)
  • Assisting the National Marketing Manager to develop systems that helps Ramsay connect and convert consumers to our out of hospital services
  • Preparing communications and reports for group marketing, facilities and corporate executives to keep them informed of key marketing initiatives
  • Creating consumer-friendly advertising and content with the aim to reach key audiences
  • Managing relationships and communications with internal and external stakeholders on an ongoing basis and collaborating with corporate departments as required
  • Driving brand standards to ensure excellent product and service delivery

The Person

To be successful in this role, you will have the following criteria:

Essential:

  • Minimum 3 years’ experience in marketing or related discipline
  • Marketing experience within complex environments
  • Excellent communication skills – written, visual and verbal
  • Demonstrated experience in creating content for a range of marketing channels within budget
  • Demonstrated business acumen and commercial awareness
  • Ability to manage multiple projects concurrently under tight deadlines
  • Strong people management, communication and resourcing skills
  • Hold a current C class Australian Driver’s Licence
  • Experience working with multiple brands under the one banner would be favourable

Desirable:

  • Marketing or related degree or qualification
  • Experience in healthcare related marketing and communications

Working with us

Ramsay Health Care was established in 1964 and has grown to become a global hospital group operating over 480 hospitals and day surgery facilities across 11 countries, including Australia, The United Kingdom, France, Sweden, Norway, Denmark, Germany, Italy, Indonesia, Hong Kong and Malaysia.  We are Australia’s largest private hospital operator and well-respected in the health care industry due to our excellent record in hospital management and patient care.

We hire people with energy, who have a passion for our people and our patients.   We live and work by our values of The Ramsay Way – “People Caring for People” and seek out those who are committed to developing people and teams and a continuous improvement culture.

To discuss this opportunity, please contact:
Andrea McDougall, National Marketing Manager
E: McDougallA@ramsayhealth.com.au
M: 0448 200 229

To Apply:

Applications must be lodged online by clicking the Apply button within this advertisement. Your application should include your Curriculum Vitae outlining your experience and skills in line with the above criteria.

Applications close: 19 August 2022 

Advertised: E. Australia Standard Time
Applications close: E. Australia Standard Time

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