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Digital Content Writer

Apply now Job no: 569904
Work type: Full time temp
Location: Corporate Services - QLD Metropolitan
Categories: Marketing

 

An exciting opportunity has become available for an experienced and professional digital content writer to join one of Australia’s largest private health care companies.

 

The Opportunity

In this role, you will be integral to the success of our new nationwide Website Redevelopment Project.

Using the existing content on our extensive portfolio of websites as a starting point, you will work with key internal stakeholders to methodically create new, engaging and informative content that supports our organisation’s strategic aims, with a focus on optimising content for search engines and enhancing the overall content experience.

You will report to the Chief Communications and Marketing Officer, with a dotted line to the Senior Product Manager – Web Channels.

The position is a full-time two-year fixed term contract; part-time working arrangements will also be considered for the right candidate.

 

Key Accountabilities

  • Collaborate with internal stakeholders to develop website content that aligns with business goals and brand voice.
  • Ensure plain and inclusive language is always used and content is written for our target audience.
  • Conduct keyword research and analysis to identify opportunities for content optimisation and improved search engine rankings.
  • Optimise existing and new content for SEO.
  • Assist in setting up an internal linking structure.
  • Develop content strategies to attract and engage target audiences, driving traffic and conversions.
  • Ensure content accuracy, relevance, and compliance with industry regulations and best practices.
  • Work with colleagues in the marketing and transformation teams to analyse website performance metrics and user feedback to identify areas for improvement and optimisation.
  • Stay current on industry trends, SEO algorithms, and CX best practices to inform content strategy and execution.

 

Your Essential Skills and Experience

You will have a strong background in SEO best practices, an understanding of customer journey mapping and, ideally, experience in health care content writing. 

You will also demonstrate:

  • Extensive experience in communications or a related discipline
  • Demonstrated ability to write clear, compelling, digital, SEO-friendly copy for our extensive list of websites.
  • Excellent writing, editing, and proofreading skills, with a keen eye for detail and grammar.
  • Ability to work independently and collaboratively in a fast-paced environment
  • Ability to work to defined deadlines
  • Strong communication and interpersonal skills, with the ability to effectively articulate ideas and feedback
  • Passion for creating and delivering high-quality, digital customer-focused content
  • Experience working in complex environments
  • Ability to align communication effort with key business objectives
  • Knowledge of SEO tools, such as Google Analytics, SEMrush, Moz, etc.
  • Experience working on large website projects
  • A strong alignment with The Ramsay Way values

 

Desirable Skills and Experience

  • Bachelor’s degree in Communications or a related field
  • Experience in healthcare related communication work
  • Experience updating website content using a modern CMS (e.g. Optimizely DXP)

 

The Organisation

Ramsay Health Care, a global operator of private hospitals and primary care clinics with over 70 Australian sites employing over 34,000 people. We have been focused on delivering high-quality patient care and practising the Ramsay Way philosophy of ‘People Caring for People’ since 1964.

We believe in a bright future for our company and for every one of our employees – our wellbeing initiatives and learning and development programs have seen us grow as an industry leader and sought after employer.

 

Requirements

  • A National Police check conducted within the previous 12 months may be asked of you
  • According to the role, Ramsay may require proof of immunisation against infectious diseases, which may include Covid-19.

 

To Apply

All applications must be lodged online. Applications made by recruitment agencies will not be considered.

Applications Close: Sunday 21st July 2024

 

 

Ramsay Health Care is committed to Child Safety.  Details of our commitment are set out in our Code of Conduct, available at www.ramsayhealth.com

Advertised: E. Australia Standard Time
Applications close: E. Australia Standard Time

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