Digital Marketing Specialist
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Job no: 520153
Work type: Staff
Senior management: Vice Pres Advancement
Department: University Relations
Location: Fully Remote
Categories: Advancement, Communications / Public Relations / Marketing, Other
The Digital Marketing Specialist is responsible for executing digital advertising, marketing emails, and digital campaigns to support the Virginia Tech brand, fundraising, and stewardship initiatives. This position is key implementing and managing digital assets from start to finish. In addition, this position will support the management the marketing calendar, advise on timing and segmentation, advise on digital marketing best practices and standards, ensure all marketing campaigns are appropriately tagged for analytics tracking, and assist with campaign performance reporting.
Duties and Responsibilities:
Perform day-to-day email marketing activities including the management of email campaigns, email set-up, scheduling, testing, and tagging.
Build, test, deploy, and optimize digital advertising campaigns.
Assists with the build and management of marketing automation customer journeys, mobile messaging, landing pages, and vanity urls.
Implement and test advertising platform pixels and conversion events.
Collaborate with colleagues and stakeholders to ensure digital marketing efforts are on-schedule and well-paced.
Assists with reporting and analysis of digital marketing performance for brand, fundraising, and stewardship initiatives.
Utilize project management software to organize and plan digital campaigns.
Support the implementation of marketing efforts for digital fundraising campaigns.
Consult with colleagues regarding digital best practices and assure brand quality standards are maintained.
Experience or knowledge of developing, testing, and distributing email marketing campaigns.
Experience or knowledge of configuring and managing digital advertising.
Experience or knowledge of using Google Analytics or similar.
Strong project management skills with the ability to understand business needs and effectively work with a multi-disciplinary team.
Well-developed communication, writing, organization and collaboration skills
Must have the ability and willingness to travel utilizing standard, commercial, and/or personal modes of transportation.
Ability to work nights and weekends, and participation in college or university programs when possible.
Bachelor’s degree in digital, marketing, business, or related field.
Experience with the Facebook/Instagram Ads, Twitter Ads, LinkedIn Ad, TikTok Ads, and/or the Google Ads platforms; or relevant experience.
Experience developing, testing, and distributing large email marketing campaigns.
Knowledge of basic HTML.
Experience using Google Tag Manager to deploy pixels and advertising events.
Commensurate with Experience
The successful candidate will be required to have a criminal conviction check.
About Virginia Tech
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually.
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
If you are an individual with a disability and desire an accommodation, please contact Brandi Barnett at firstname.lastname@example.org during regular business hours at least 10 business days prior to the event.
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