Careers at Virginia Tech

Marketing Manager

Apply now Back to search results Job no: 529704
Work type: Staff
Senior management: Vice President for Student Affairs
Department: Recreational Sports Aux
Location: Blacksburg, Virginia
Categories: Communications / Public Relations / Marketing, Recreation / Event, Student Affairs / Services

Job Description

When was the last time you changed the world?

In Virginia Tech’s Division of Student Affairs, that’s exactly what we’re doing every day—guiding, nurturing, and supporting students as they learn and grow into the leaders and world-changers of today and tomorrow.

We’re currently searching for a Marketing Manager to join our Recreational Sports team in Blacksburg, VA to help us in our mission. So, if you’re passionate about educating and empowering every Hokie to take an active and engaging day-to-day approach to their wellness in order to enjoy a long, healthful, and purpose-filled life, please keep reading.

1) You’ll be joining the VT Rec Sports team; a department centered on promoting student well-being, sport and fitness by providing excellent programs and facilities for the University community.
2) You’ll be reporting to the Assistant Director for Marketing and Communications, in a Regular twelve-month, 100% administrative professional appointment. 
3) You’ll be responsible for promoting physical activity, well-being, recreational program involvement, membership, inclusion, recreation facilities, and services.
4) You'll oversee the day-to-day execution of the marketing plan to coordinate the department’s promotional materials, publications, websites, and social media and serving as the administrator for social media, including Instagram, Twitter, Facebook, YouTube, Flickr and Spotify.
5) You'll supervise a team of student employees including marketing and media supervisors, creative services assistants and graphic designers. This will involve: hiring, training, scheduling, managing payroll, and evaluating performance.
6) You'll be responsible for fulfilling activations and fulfillment of sponsorship and partnership agreements, assessing the effectiveness of marketing efforts, managing a budget, creating content and website maintenance.
7) You’ll have the chance to grow and take advantage of a developmental plan with opportunities to advance within the Department and the Division.
8) You’ll be offered a base compensation package between $48,000-$53,000, along with a comprehensive benefits package which includes health insurance, paid leave, retirement, tuition assistance, VT discounts, and so much more!

1) THE UNIVERSITY: Virginia Tech as an employer is committed to developing well-rounded employees who are active members of the university community as well as the community at-large. From comprehensive insurance plans to tuition assistance, Virginia Tech offers employees a variety of benefits and perks to help team members build a fuller and more balanced life.
2) THE DIVISION: For our students and ourselves, the Student Affairs division believes that changing the world requires courageous leadership and commitment to curiosity, integrity, civility, and service to others. Our culture is defined by a commitment to our Aspirations for Student Learning.
3) THE TEAM: The Department of Recreational Sports enhances the quality of life for the university community by educating and encouraging participation in activities that promote healthy lifestyles, social interactions, and leadership skills. The department creates an atmosphere that encourages individuals to develop life-long involvement in recreational activities and is dedicated to meeting the changing needs of a diverse community by offering quality structured and informal recreational opportunities.

Required Qualifications
• Bachelor’s degree in marketing, communications, public relations, advertising, or related field; and/or equivalent related experience.
• Experience with marketing, public relations and/or advertising experience that includes areas such as implementing a marketing plan, creating promotional materials and/or publications (such as: brochures, flyers, press releases, t-shirt designs, etc)
• Previous experience using a content management system to produce and post web content;
• Previous experience managing or contributing to a professional social media account
• Excellent communication skills and professional writing skills with strong editing and organizational skills.
• Experience with current computer software such as desktop publishing (Adobe Creative Cloud, Microsoft Office Suite) and database management.
• Commitment to promoting well-being, diversity and inclusion.

Preferred Qualifications
• Master’s degree in marketing, communications, public relations, advertising or related field.
• Previous work experience in a recreation or sports management environment
• Understanding of data analytics to create reports and infographics
• Demonstrated skill in photography, videography and/or editing video/photo
• Previous supervisory experience

Pay Band


Appointment Type


Salary Information

$48,000 - $53,000

Review Date


Additional Information

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Donna Dickerson at during regular business hours at least 10 business days prior to the event.

Applications close:

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