The Director of Marketing and Communications for the Virginia-Maryland College of Veterinary Medicine (VMCVM) is responsible for developing, planning, executing, and measuring a comprehensive, strategic marketing and communications program for VMCVM and aligning those activities with university-level communications, marketing, branding priorities, and initiatives. The marketing and communications program led by the Director will embody and reflect the VMCVM’s core values, principles, strategic goals and priorities, and VMCVM’s unique attributes and offerings that contribute to the broader understanding of Virginia Tech.
In support of a successful marketing and communications program for VMCVM and the university, the Director will collaborate with and/or be a part of several teams, including the VMCVM’s Dean and senior leadership group; the VMCVM’s advancement team (including marketing and communications, alumni engagement and referring practitioner relations, and development); marketing and communications directors in other colleges and units across the university; and colleagues in the Advancement and Marketing and Communications divisions, among others. The Director collaborates with university leadership, faculty, staff, students, alumni, friends, grateful clients, and external partners to support marketing and communications initiatives.
Currently, the Director directly leads and supervises a team of four marketing and communications professionals, providing performance planning and evaluation, direction, support, and professional development opportunities. In addition, the Director works with VMCVM department heads and teaching hospital administration to align marketing and communications work to both VMCVM and university priorities.
Elements of a comprehensive and strategic marketing and communications program for VMCVM will include a wide range of tactics and strategies, including communications plans, news and feature stories, speeches for VMCVM leadership, message alignment, marketing campaigns, media relations and pitches, publications, photography and videography, social media, advertising, and similar items. Specific platforms include websites, news and information websites, email newsletters, and social media channels that support the VMCVM.
The Director will have a strong record of progressive experience in today's marketing and communications fields, including the development and implementation of a strategic, comprehensive marketing and communications program; evidence of strong communications, interpersonal, presentation, and marketing skills; and proficiency in using word processing, image processing, content management system, and social media tools. The ideal candidate will also have experience leading a team of marketing and communications professionals; a strong understanding of effective graphic design and branding principles and the use of the Internet as a medium of communication; and the ability to manage multiple and competing priorities in a dynamic environment.
This position supports VMCVM and university initiatives in Blacksburg, Roanoke, and the greater Washington, D.C. metro area, including the three teaching hospitals in Blacksburg, Roanoke, and Leesburg, Virginia. The Director is designated as emergency personnel.
The position is based at the Virginia Tech campus in Blacksburg, Virginia. The position reports to both the Senior Director of Marketing and Communications, Virginia Tech, and the Assistant Dean of Advancement of VMCVM.
Key Responsibilities:
● Develop, implement, and evaluate a comprehensive, strategic marketing and communications plan that supports VMCVM and university’s mission and integrates university and VMCVM priorities.
● Oversee and manage the creation of high-quality, engaging content, and create such content, for VMCVM and university digital and print platforms that effectively communicates VMCVM’s and the university’s vision, mission, and achievements to key audiences.
● Ensure that VMCVM content is consistent with the university brand and standards such as editorial, messaging, and graphic design guidelines.
● Exercise oversight of all marketing and communications activities throughout VMCVM.
● Leverage metrics to gauge the effectiveness of marketing and communications strategies and make data-informed decisions to improve marketing and communications efforts.
● Collaborate with various teams, including the VMCVM advancement team, the VMCVM leadership team, the Council of the senior-most marketing and communications professionals from colleges and units across campus, university communicators, Marketing and Communications, and others.
● Oversee the quality of VMCVM content as an editor for content across various platforms, including websites, social media, newsletters, reports, promotional materials, and more.
● In collaboration with the university’s media relations team, develop and manage a comprehensive media relations program targeting strategic regional, trade, and national media outlets.