Myer Group brings together  iconic brands that define fashion, beauty and lifestyle across Australia and New Zealand. With a store network that includes Myer, Just Jeans, Dotti, Portmans, Jacqui E, Jay Jays, sass and bide, Marcs and David Lawrence, at Myer Group you’ll be part of a diverse and dynamic team that’s shaping the future of retail across stores, online and beyond

The Marketing Team is seeking a Social Content Creator - MYER. This is a hands-on creative and production role within MYER’s Content & Production team, responsible for conceiving, capturing, creating and editing compelling social-first content across MYER’s brand portfolio. Reporting to the Social Media Manager, this role brings ideas to life from concept through to camera and edit, producing platform-native content that is visually distinctive, commercially relevant and built for the scroll.

This role sits at the intersection of creative ideation, content production and social storytelling. This is a role for someone who loves to ideate in the morning, point a camera at lunch and edit in the afternoon.

About the role:

• Lead social concept ideation for always-on content, campaign extensions, cultural moments and product launches generating a consistent pipeline of fresh creative ideas across Instagram, TikTok, Pinterest etc
• Develop detailed content concepts including creative rationale, visual treatment, format recommendations, caption direction and platform-specific considerations.
• Actively identify emerging content trends, viral formats, trending audio and cultural moments across social platforms and proactively pitch reactive content concepts that are relevant and brand-appropriate.
• Attend and actively contribute to content shoots including studio, in-store and on-location shoots.
• Lead the capture of social-first, mobile-native content in formats designed specifically for Instagram Reels, TikTok, Stories and YouTube Shorts ensuring footage is captured with the edit and platform in mind.
• Direct on-camera talent, models or staff contributors during social content capture moments, providing clear and confident direction to achieve the desired creative output.
• Capture reactive, real-time content in-store, at events and during campaign shoots — moving quickly to identify and shoot moments that translate into high-performing social content.
• Edit photo and video content to a high standard using industry-standard editing tools producing polished, platform-ready assets that meet each channel’s technical specifications.
• Edit for social-first formats applying strong pacing, on-trend transitions, caption overlays, audio selection and motion graphics as appropriate to each platform.
• Produce a consistent volume of high-quality, platform-native social content assets in alignment with the social content calendar and always-on publishing schedule.
• Develop content across a range of categories — Womenswear, Menswear, Beauty, Kidswear and Home — demonstrating versatility in visual approach, tone and product storytelling across different audiences.
• Create content that spans the full spectrum of social formats — from highly produced campaign-adjacent content through to spontaneous, lo-fi, authentic moments that feel native to the platform and credible to the audience.
• Work closely with the Creative Director to ensure social content aligns with MYER’s overarching visual brand direction, campaign aesthetic and creative standards across all output.
• Collaborate with the Influencer Marketing Manager to align creator-produced content with in-house social content, ensuring a cohesive visual and editorial experience across organic and influencer channels.
• Maintain a deep, current understanding of social platform features, algorithm changes, trending formats and creator culture across Instagram, TikTok, Pinterest and YouTube.

About you:

• 3-5+ years of professional social media experience for brands across key social platforms.
• You are a highly creative, social-first content creator with a deep understanding of digital culture, platform behaviours and what makes content resonate across Instagram, TikTok, Pinterest and YouTube.
• Equal parts creative thinker and hands-on producer, you thrive on turning trends, cultural moments and brand stories into engaging, high-performing social content.
• You have a strong eye for fashion, beauty and lifestyle storytelling, with the ability to develop concepts that feel fresh, platform-native and aligned to brand identity.
• You are confident both behind and in front of the camera — comfortable directing talent, capturing mobile-first footage on the go and contributing creatively on shoots across studio, in-store and event environments.
• You move quickly, think proactively and bring new ideas to the table consistently.
• You are highly skilled in editing social-first photo and video content, with a strong understanding of pacing, transitions, captions, audio trends and platform-specific best practice.
• You stay across emerging trends, creator culture, algorithm updates and evolving social behaviours, always looking for opportunities to create culturally relevant content that drives engagement.
• Collaborative, organised and creatively ambitious, you enjoy working cross-functionally with creative, influencer and marketing teams to deliver content that is visually cohesive, strategically aligned and consistently on-brand.

Benefits to you:

We're  committed to providing a positive and supportive environment, where our team members are empowered to reach their full potential.

Our team members enjoy a range of benefits including:  

• Team member discounts: Generous discounts in-store and online  

• Learning and development: Capability development workshops, succession planning, and internal career opportunities across Myer Group brands.  

• Flexible working: Lifestyle leave, flexible work hours and hybrid working is available for Store Support Office roles 
• Lifestyle benefits: Employee Assistance Program (EAP), volunteer leave, discounted health insurance, gym memberships and novated leasing for eligible employees.  

With more than 125 years of retail heritage, it’s an exciting time to join Myer Group.

Your future starts here — help shape what’s next at Myer Group.