Responsibilities:

• Responsible for planning, implementation and evaluation of the Group’s brand and marketing strategies to enhance overall brand image and to achieve business objectives
• Manage and maintain brand integrity across all marketing initiatives and communications
• Stay updated on industry trends and conduct market research to identify trends, opportunities, and competitive positioning
• Support and advise business units on their marketing campaigns in areas including but not limited to reviewing campaign materials, planning media placement and managing service procurement
• Work closely with third-party service providers in advertising, promotions and event management to ensure smooth execution of marketing campaigns

Requirements:

• Degree holder preferably major in Marketing and Communications or related disciplines
• At least 6 years of proven experience in brand management, marketing communications, digital marketing or related roles  
• Creative and resourceful to identify branding and marketing trends
• A good team player with strong communication, inter-personal and problem-solving skills
• Detail-oriented, well-organised and able to work independently
• Good command in both spoken and written Chinese and English. Fluency in Mandarin is an advantage
• Basic computer skills, e.g. Word, Excel, PowerPoint and Chinese word processing

Candidates with less experience will be considered as Assistant Manager