About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.

About the role

Take on an exciting opportunity as Group Digital Merchandising Manager within our eCommerce team, where you’ll play a key role in shaping and delivering the digital merchandising strategy for Halfords.com and Halfords.ie. You’ll be responsible for ensuring best-in-class online product and service journeys that drive conversion, enhance customer satisfaction, and support our commercial objectives.

Working with a skilled team of Digital Merchandisers across categories including Car Parts and Extended Range, you’ll help deliver a seamless, optimised experience from discovery to purchase. With a focus on improving conversion rates and Digital NPS, you’ll collaborate closely with teams across Digital & Customer, Trading, Store Operations, and Marketing to bring engaging, customer-centric merchandising to life.

Key responsibilities

• Shape and implement the Merchandising & Content strategy in collaboration with Digital Trading and CRO teams, driving conversion and average order value through effective product attach and trade-up tactics.
• Lead the delivery of online range reviews and new range content plans, ensuring customer journeys are optimised and campaign content is executed with precision and impact.
• Drive innovation by identifying new tools, technologies, and enhancements to improve merchandising effectiveness and user experience across all devices.
• Manage and develop a team of Digital Merchandisers, creating a collaborative, customer-focused culture that encourages creativity, ownership, and continuous improvement.
• Own the delivery of merchandising plans and promotional content, ensuring alignment with the wider trading calendar and commercial objectives.
• Build strong relationships with third-party platforms like Salesforce and key suppliers to maximise tool capabilities and ensure all external services deliver real value.
• Use customer insights, data analytics, and performance metrics to make smart, balanced decisions that improve conversion, sales, and customer satisfaction.
• Champion best practice by maintaining clear process flows and toolkits, promoting team achievements across the wider business, and ensuring a culture of knowledge sharing and due diligence.

About you

• You’re a highly experienced digital merchandiser with a strong track record of delivering commercial success through compelling online journeys and content.
• You have the ability to inspire, motivate, and develop high-performing teams.
• You thrive in fast-paced environments and are confident making decisions that balance customer needs with commercial goals.
• You’re analytical and commercially savvy, using data and competitor insight to shape strategy and drive results.
• You’re a strong communicator and influencer, skilled at building effective cross-functional and stakeholder relationships.
• You combine creativity with precision, bringing fresh ideas and a sharp eye for detail to everything you do.

Reward & benefits

• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
• We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

At Halfords, we operate a hybrid working policy with 3 days per week on-site at our Support Centre in Redditch Worcestershire.