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Digital media trends move at the speed of light. We are looking for an acute mind to help us filter the signal from noise and provide insights that help us propagate our brands’ message. You will lead the Digital & Content Strategy for the ABInBev portfolio of brands to plan, optimise and implement compelling consumer marketing campaigns that drive consumer acquisition and engagement.

Your routine will also involve monitoring creative output, designing digital content strategy across social, digital, programmatic media, monitoring web traffic metrics and improving these parameters by giving recommendations. All our digital marketing efforts also need to be validated with actual outcomes. Hence you will calculate ROI, track performance of posts, content and platforms to derive insights and help in building future strategy for our digital marketing initiatives.

Responsibilities

• Responsible for driving the growth, development, execution & measurement of multi-platform digital strategies across the portfolio of brands.
• Own strategic direction, implementation, performance measurement & evolution of consumer programs within social & digital channels to incite user acquisition, consumer retention, engagement, win-back & advocacy.
• Identify trends and insights, and optimize spend and performance based on the insights
• Leverage data and analytical insights to drive strategy and recommendations across business functions including website / social performance, data partnerships and programmatic campaign performance.
• Perform reporting analysis of campaigns & develop recommendations to optimize future performance.
• Lead media & digital media research projects across the business generating actionable insights for the brand teams to execute upon.
• Develop consumer segmentation & benefits strategies that provide the most relevant, timely & impactful program experiences.

• Work with agency partners to map best-in-class practices, Content & Community Strategies for each ABI brand.

• Brainstorm new and creative growth strategies

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption