• Lead the development of data-driven marketing automation strategy for a leading WA brand, including strategic initiatives to capture, manage, nurture and convert leads into enrolments through Eloqua marketing automation and associated marketing technology platforms.
• Incremental progression based on 12 months continuous service.
• Full-time appointment on an ongoing basis.
• Base salary range: $100,524 – $111,534 p.a. (pro-rata) plus 17% superannuation.

About the area

The Brand, Marketing and Recruitment (BMR) division exists for the purpose of showcasing the best of UWA, ultimately enhancing reputation and driving student recruitment. The division consolidates all marketing, communications and future student related activity into one team, enabling efficiency and effectiveness gains for the University.

Functions delivered by the BMR division include organisational wide brand strategy and management, strategic marketing planning, communications activities (advertising, marketing, content, media, public relations); digital communication, reputation management, recruitment planning, business development, schools engagement, contact centre operations and admissions services. The range of functions delivered are all targeted at managing the University’s reputation and achieving its revenue goals.

The Brand and Marketing team within BMR Division provides strategic brand direction and ongoing brand and marketing management for the University. The Brand and Marketing team works across all global markets to help build the brand position and to attract business partners and students to UWA. The Brand and Marketing team consults with and across all areas of the University to implement marketing plans.

About the opportunity

• Plan, manage and optimise multi-channel campaigns and initiatives via the University’s Marketing Automation Platform(s).
• Oversee the University’s marketing automation platform(s) and fully leveraging its capabilities.
• Develop strategies to maximise the impact of multi-channel direct marketing campaigns, ensuring compliance obligations are met.

About you

• Relevant tertiary qualification or demonstrated equivalent competency including substantial relevant experience in high-level marketing and communication activities, including content creation.
• Demonstrated experience of multi-channel consumer lifecycle marketing strategy with proven experience in managing marketing automation campaign and a high level of proficiency in marketing automation platforms.
• In-depth knowledge of compliance obligations relating to database marketing and privacy policies.
• Strong analytical skills with the ability to measure, analyse, and optimise campaign performance.
• Ability to lead and manage staff.

Position description:  Senior Marketing Automation Specialist 520071.DOCX

To learn more about this opportunity, please contact Bree Reid at bree.reid@uwa.edu.au

How to apply

Please apply online via the Apply Now button. The content of your Resume and Cover Letter should demonstrate how you meet the selection criteria.

Closing date: 11:55 PM AWST on Thursday, 8 May 2025.

This position is only open to Current UWA staff.

About the University

The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant campus and working environments, there is no better time to join Western Australia’s top university.

Learn more about us.

Our commitment to inclusion and diversity

UWA is committed to a diverse workforce and an equitable and inclusive workplace. We are committed to fostering a safe environment for all, including Aboriginal and Torres Strait Islander people, women, those from culturally and linguistically diverse backgrounds, the LGBTIQA+ community, and people living with disability.

If you require any reasonable adjustments, we encourage you to advise us at the time of application. Alternatively, you can contact us for assistance during the recruitment process.

If you have queries relating to your application, please contact the individual named in the advertisement. Alternatively, please contact the Talent team at talent-hr@uwa.edu.au with details of your query. To enable a quick response, please include the 6-digit job reference number.