This role will manage and implement product marketing campaigns (product launch/ promotion offers) which involve the development of product positioning, product materials and various communication materials with a focus on developing product brochure.

Job Responsibilities:

• Perform a key role in the implementation of product launch/revamp projects to ensure all product launch materials can be delivered on time and in good quality
• Work closely with other teams (Product Development Team, Legal & Compliance) to develop clear, customer-friendly and compliant marketing materials (including product brochure, video, promotion flyer website content, etc.)
• Able to develop compelling proposition and communicate the key product benefits in clear and customer-friendly language
• Lead external creative agencies/editors to develop impactful and professional materials supported by user-friendly content and layout development
•  Take charge in product maintenance projects by working closely with relevant teams to update numbers of material within the agreed timeline
• Craft and implement promotion campaigns, both tactical and product promotions in good quality
• Response promptly to stakeholders requests and actively seek for the possible solutions

Job Requirements

• Bachelor's degree in marketing, business administration or a related field
• With 7 years’ experience in financial/ life insurance industry
• Solid experience in developing customer-friendly communications materials and organizing product launch campaigns
• Proficient in written and spoken English and Chinese, excellent written and communications skill is needed.
• Proactive and able to meet tight timeline
• Proven experience in driving collateral design to professional quality
• Excellent project management and organizational skill
• Strong interpersonal skills and able to work in a fast-paced business environment

We offer 5-day work week, attractive remuneration package and excellent training & development opportunities. Interested parties please apply with full resume including expected salary to: hr@boclife.com.hk.

(Data collected will be used for recruitment purpose only.)